[Funding alert] London-based Unfabled Secures $1.6Million in Seed Funding

Angel investors from the technology and healthcare sectors also joined. Among them were Fiona Pathiraja, Elaine Groenestein (the first angel at Elvie), Shefali Roy (Apple, TrueLayer), and Maya Ghosn (a scout for Sequoia).

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The money will be used by the business to build its internal data science department, which is a vital component of its B2B offering, as well as to expand the platform.

Hannah Samano (formerly of Unilever and Kasha) founded Unfabled in 2021. It is a data-driven wellness platform that offers tailored and curated solutions for women. It asks consumers a number of questions about their health and hormonal priorities, and then presents them with a carefully chosen range of items to meet their needs.

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Hannah Samano said: “Despite 90% of the UK’s 33.8 million female population experiencing monthly hormonal symptoms, women’s health has for too long been fragmented and underserved. Unfabled has already empowered thousands of women to find effective treatments for common, yet hugely disruptive, hormonal and reproductive conditions like PMS, Polycystic Ovary Syndrome (PCOS), endometriosis and menopause.”

About Unfabled

Unfabled is a consumer health website that offers tailored and curated solutions to improve women's health. Their goal is to reduce the disparity in gender-related health. Unfabled started to change. After hearing the tales of people in their community, they realised more needed to be done.

They started providing treatments for more symptoms in more areas, such as menopause, post-partum, fertility, sexual health, and customised care for illnesses like PCOS and endometriosis.

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