UK

[Funding alert] UK-based Halfords Group plc Secure $3m in Funding

Nov 2, 2023 | By Startup Rise EU

UK-based motoring and cycling products and services provider Halfords Group plc secure $3m in funding from Bridgestone.

UK-based motoring and cycling products and services provider Halfords Group plc secure $3m in funding from Bridgestone.

Bridgestone has invested $5 million in Halford's automotive Software as a service (SaaS) company, Avayler. The company was established in July 2021 and is valued at $60.5 million. In addition, Bridgestone will be able to use Avayler's products at retail establishments and mobile applications thanks to a commercial partnership.

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Halfords generated an in-house Avayler SaaS solution to manage automotive services throughout its vast network of garages and increasing fleet of mobile vans. By providing a far better customer experience, it offers an integrated solution that gives automotive businesses with various locations a competitive edge.

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The platform appropriately values the slots through the use of dynamic pricing. Automobile repair companies are able to determine the most cost-effective and effective routes to a client, increase coworker productivity at work, provide information about traffic patterns, and give coworkers complete checklists to guarantee a trustworthy and safe level of service. Clients are even able to follow the whereabouts and estimated time of arrival of their representatives.

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Bridgestone's investment in Avayler follows a phase of swift expansion. American Tyre Distributors Inc., one of the biggest independent tyre suppliers to the North American replacement tyre industry, was its first client.

Since then, Tirebuyer in the US and Mobivia in Central Europe are just two of the major contracts that Avayler has secured with operators worldwide. Halfords, a company that offers services and goods associated with automobile and cycling, is led by its CEO, Graham Stapleton.

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It runs 643 garages (trading as Halfords Autocentres, McConechy's, Universal, National Tyres, and Lodge Tyre), 393 Halfords stores, 2 Performance Cycling stores (trading as Tredz and Giant), 264 mobile service vans (trading as Halfords Mobile Expert, Tyres on the Drive, and National), 479 commercial vans, and 5 HME Cycling vans.

Here at Halfords, the trip is important. They are the top automotive and cycling product retailer in the UK, with over 600 locations and over 10,000 employees. In addition, they are the top supplier of MOTs, tyres, auto repairs, and car maintenance, serving over 750,000 satisfied clients annually.

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About Halfords

Halfords Autocentres and Retail work together to provide basic guarantees of trust, knowledge, affordability, and quality. They specialise in giving drivers and bikers an exceptional shopping experience by providing an extensive range of high-quality goods and services to meet their needs.

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In addition to offering one of the broadest selections of kids' bikes available on the market, our vast product line includes a variety of premium bike brands for all riding styles.

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