[Funding alert] Lower Austrian Startup Shopstory Secures €2 million in Funding

Lower Austrian Startup Shopstory Secures €2 million in Funding, With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board.

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In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office.

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The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing.

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The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.

Sebastian Schwelle, Co-Founder and CEO of Shopstory said, "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible,".

Christoph Haimberger, Managing Director of awsGründungsfonds said, "Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us,".

PlanRadar founder Sander van de Rijdt, a new investor in Shopstory said, "Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team,".

About Shopstory

Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned.

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Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.

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