Naratix Raises €1 Mn in seed Round led by Early Game Ventures

The money will help the company grow faster and expand into new international markets.

The funding round was led by Early Game Ventures, a venture capital fund supported by the Recovery Equity Fund. This fund is managed by the European Investment Fund and supported by the PNRR under the Next Generation EU program.

Naratix’s announcement is part of a broader trend in Europe, where many early-stage and Series A startups are raising funding to build the core technology and systems that support digital commerce.

“Essentially, Naratix is building the largest structured product database in Europe, with the stated objective of indexing 1 billion products. This represents a strategic asset that powers not only today’s commerce but also the next generation of AI-assisted shopping,” says Chris Orășanu, CEO and co-founder of Naratix.

“What Stripe built for online payments, Naratix is building for product data in eCommerce: the infrastructure without which search,recommendations, and conversions cannot operate at their true potential. I am confident that this team has the experience and maturity to transform how the industry works with product data,” says Dan Călugăreanu, Partner at Early Game Ventures.

Founded in 2023 by Chris Orășanu, Marius Drenea, Vladin Grebenița and Cristian Ionuț Avram, Naratix helps solve a common problem in online shopping: product information is often messy or incomplete, which makes it hard for customers to find items in search results or AI recommendations.

The platform automatically organizes product data by categorizing items, adding missing details, creating SEO-friendly content, and distributing products across different online channels.

The company already works in more than 30 countries across 4 continents, serving large business clients with millions of products. Its goal is to build a database of 1 billion structured products, which could become one of the biggest in Europe.

The new funding will help Naratix expand into the U.S. market and hire more experts in e-commerce.

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