Tonada Raises €2.6 Mn in Pre-seed Round led by Antler

The funding round was led by Antler, with participation from Spintop Ventures, RTP Global, Triple A VC, and Karaoke Club. Several well-known angel investors also joined the round, including Guillermo Rauch, Dora Palfi Osika, Ingrid Bojner, and Mattias Miksche.

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Tonada plans to use the funding to expand its platform and make AI-generated audio accessible to every brand with a physical presence. The goal is to help businesses create customized sound experiences that improve customer engagement and strengthen brand identity.

“Every brand deserves its own sound. Brands have a CMS for their website, a POS for their checkout, a CRM for their customers, and nothing for how their spaces actually feel. This round lets us build that layer at the pace the market is asking for. Music is the first surface. It is not the last,” said Juan Manuel Serruya, co-founder and CEO of Tonada.

“Tonada is one of those cases that builds both a better product for their brand clients and a superior experience for the end consumers. They’re building real infrastructure in a category with real world impact that has been overlooked far too long. The founders’ combination of experience across AI, audio, and retail is rare, and the early-stage traction across regions is showing promise to be a global category winner,” said Tobias Bengtsdahl, General Partner at Antler.

Founded in 2025 by Juan Manuel Serruya and Jonathan Andersson, Tonada is a company that uses artificial intelligence to create custom audio and music experiences for businesses. It helps retail stores, hotels, restaurants, and other hospitality businesses improve the customer experience through AI-generated sound that matches their brand.

The platform allows businesses to create and manage personalized background music and audio content based on their brand, location, and customers. Instead of using regular playlists or licensed music companies can use Tonada's AI technology to generate unique soundscapes that create the right atmosphere for their customers.