Funding

7Learnings Funding News- Berlin-based 7Learnings Raises Over €10M In Series B Round

May 7, 2025 | By Kailee Rainse

7Learnings, a company that provides AI-powered tools to help retailers optimize pricing and operations, has raised over €10 million in its Series B funding round.

SUMMARY

  • 7Learnings, a company that provides AI-powered tools to help retailers optimize pricing and operations, has raised over €10 million in its Series B funding round.

The round was led by Acton Capital, a top European tech-focused venture fund, with support from existing investor High-Tech Gründerfonds.

The money will be used to help 7Learnings grow internationally, especially as it plans to expand into North America.

Unlike many tech startups, 7Learnings is already profitable, showing that its business model is strong and can grow successfully. This new funding will be used fully for expansion to build on that success and grow faster worldwide.

“We’ve built a profitable business by delivering measurable results for our customers,” said Felix Hoffmann, CEO and Co-Founder of 7Learnings. “Amidst trade uncertainties, persistent inflation, and global supply chain challenges, better decision intelligence has become business-critical for brands and e-commerce merchants. This investment allows us to bring our technology to even more retailers worldwide, with North America as our next major focus.”

7Learnings is a top player in AI-powered pricing and is trusted by major retailers around the world. Its success has been proven through hundreds of A/B tests.

The company’s Retail AI platform does more than just adjust prices—it can also predict the best pricing and marketing moves, and help businesses order the right products. This helps retailers make the most profit at every step.

“With the continued pressure from inflation and shifting consumer behavior, as well as the renewed impact of U.S. tariffs on our sourcing and pricing strategy, 7Learnings has been instrumental in helping us navigate these challenges. Its AI-powered pricing and retail optimization tools allow us to adapt quickly, make smarter pricing decisions, and protect our margins without compromising on brand integrity or customer experience,” says Timo

Bethlehem, Managing Director at meinemarkenmode.de, says the fashion retailer has worked with 7Learnings for five years and increased its revenue by 13% using predictive pricing.

7Learnings uses machine learning to connect pricing, marketing, and product ordering decisions. This helps retailers make smarter, faster, and more profitable choices across their business.

“Pricing is one of the most powerful levers for driving profitability in e-commerce. What impressed us about 7Learnings is their state-of-the-art proprietary AI technology, which consistently outperforms the competition. They've already established themselves as the market leader in Germany, and we’re excited to support their international expansion,” says Sebastian Wossagk, managing partner at Acton Capital.

“At a time when AI has seemingly infused any technology-driven business, it is more important than ever to look at its ROI. The AI applications provided by 7Learnings deliver a clear and tangible effect on their customers' bottom line. We have been impressed with the leadership’s vision and drive, and are happy to double down on our investment,” adds Martin Möllmann, Principal at HTGF.

About 7Learnings

7Learnings offers an AI-powered platform that helps B2C companies improve how they set prices, run marketing campaigns, and manage product orders. Using machine learning, the platform can predict how pricing changes will affect sales, find the best price for each product, and cut down manual work by up to 80%.

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