London-based NumberEight secures $2.7M in pre-series A round funding. ACF Investors led the funding round. Ascension Ventures, Enterprise 100 angels, and Nauta Capital were among the other investors.
Strategic angels, including seasoned adtech experts like Ionut Ciobotaru and mobile gaming veterans like John Libby and Nick Button-Brown, as well as new groups like COREangels EnterpriseTech and COREangels Big Data & AI Europe.
The company intends to use the funds to accelerate US expansion in response to strong inbound market interest, support product development, and promote commercial growth.
NumberEight, led by CEO Abhishek Sen, leverages identity without needing identifiers. using the help of its on-device AI technologies, ad networks and publishers can improve advertising using intelligent, anonymous, and ID-less data.
With clients in the audio, gaming, and advertising industries like Southern Cross Austereo (SCA), Adverty, and AdInMo, the business is already active throughout the world.
Abhishek Sen said: “Against the current zeitgeist of increasing privacy regulations and data restrictions by platforms, there is an urgent need for innovative solutions that empower advertisers without compromising user privacy. This investment is a testament to our foresight in on-device AI and privacy-focused technologies, setting the stage for our global product and commercial expansion plans.”
Leading behavioural intelligence startup NumberEight has reinvented identification without the need for identifiers. Their revolutionary on-device AI tools empower publishers and ad platforms to supplement their adverts with intelligent.