Froda And Triffin Partner To Offer £100M In Funding For UK Brands

Triffin, launched in 2025, develops AI-powered finance tools for consumer brands and operates as an agent of Plaid Financial Ltd, which is authorised by the UK Financial Conduct Authority (FCA). The integration with Froda went live in October and aims to make working capital more accessible and efficient for small businesses across the UK.

Froda offers embedded financing solutions for banks, fintechs, and payment providers across the Nordics, the UK, Ireland, and Germany.

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Through this partnership, Froda’s automated lending technology is built directly into Triffin’s AI finance workflows. This allows small businesses to access funding instantly to cover needs like upfront inventory costs and long retail or wholesale payment cycles. The collaboration marks Froda’s fourth embedded finance partnership in the UK, further expanding its presence in one of Europe’s largest SME markets.

“SME lending is at an inflection point, we’re leaving behind legacy systems built for another era and moving toward a model that reflects how modern businesses actually operate.” said Olle Lundin, co-founder and CEO of Froda.

Triffin’s AI agents help automate key finance tasks such as pay runs, invoicing, and forecasting. By integrating Froda’s financing, brands can now access real-time liquidity while keeping their operations smooth and efficient.

“We’re thrilled to partner with Froda to deliver on our vision of AI finance operations for the next generation of consumer brands. Our customers can focus on growing their businesses without worrying about cash flow, and without being limited by outdated finance models,” said Franklyn Martin, co-founder and CEO of Triffin.

About Froda

Founded in 2015, Froda is a tech company dedicated to empowering entrepreneurs by simplifying access to financing for small and medium-sized businesses worldwide. Using digitization and machine learning, Froda breaks traditional financial barriers, offering fair, data-driven support that fosters innovation, diversity, and inclusivity in communities globally.