AI Startup Verso Raises $6 Mn Seed Funding to Transform Consumer Intelligence

The company is also backed by Hexa, a startup studio that supports early-stage technology companies.

Bellahouel said, "The idea for Verso came from seeing companies struggle to access consumer insights when decisions were being made. At BCG, I saw large groups miss out on hundreds of millions of dollars in revenue each year because they couldn’t access usable consumer insights when making decisions. We’re building the consumer knowledge layer that fixes that: accessible to business teams today and to the AI agents in their workflows tomorrow, so companies can act on what consumers actually think and be market leaders."

Verso was co-founded by Lydia Bellahouel and Camille Epitalon. The founders created the company to help businesses access consumer insights more easily when making important decisions.

Verso manages the full consumer research process, from designing studies and finding participants to conducting AI-led video interviews and analysing the results.

The platform can adapt interviews in real time based on participants’ answers. It then analyses thousands of hours of conversations and stores the key findings in a knowledge base, allowing teams to search and use the insights whenever new questions come up.

Verso will use the new funding to add more consumer data sources and build tools that can be used by AI agents. The company also plans to expand beyond France, including entering the US market.

The funding will also support new hires across engineering and go-to-market teams as Verso grows its platform and expands into new markets.

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