Fresha Becomes New UK Unicorn After €68.9M Investment From KKR

The deal values the company at over €861.9 million ($1 billion) and takes its total capital raised to €245.5 million ($285 million).

Already profitable, Fresha plans to use the new funding to accelerate global expansion and advance its next-generation AI and product development.

Founded in 2015 by Zeqir and Nick Miller, the platform serves the beauty, wellness, and self-care sector, with strong positions in the UK, Australasia and the GCC, and growing reach across North America, Europe, and Southeast Asia.

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Fresha allows consumers to discover, book, and pay for local beauty and wellness services, while providing businesses with an all-in-one system for appointment management and customer engagement.

The platform is used by more than 130,000 businesses worldwide across hair, beauty, barbering, nails, aesthetics, wellness, fitness, and spa categories, facilitating over 35 million monthly appointments and generating more than $15 billion in annual gross merchandise value.

KKR, which is investing through its Next Generation Technology Growth strategy, is a global investment firm specializing in alternative asset management, private equity, credit, and real assets. It is backing Fresha as part of its growth-focused technology investments.

Fresha reports leading market positions in the UK and Ireland, around a 45% share in Australasia, and expanding operations across Europe, North America, Southeast Asia, Africa and the GCC. As of May 2026, it has a revenue run-rate exceeding $140 million, remains profitable and is growing at over 60% annually.

William Zeqiri, Founder and CEO of Fresha, said, “Reaching unicorn status is a proud milestone, but more importantly, this investment is a strong testament to the trust our partners place in Fresha every day. KKR brings deep experience scaling category-defining technology companies, and their conviction in our vision gives us tremendous confidence as we enter this next chapter. With KKR’s support, we will be able to further accelerate our global expansion and invest heavily in AI to transform how beauty and wellness businesses operate worldwide.“