UK-based Dairy Brand ALL THINGS Raises €4.1M Funding Led By The Equity Studio

Founded by investor Anna Sweeting, The Equity Studio is an investment firm focused on backing high-growth consumer brands in wellness, beauty, and conscious living.

The brand has since expanded beyond butter into new dairy categories under the name ALL THINGS. Its cottage cheese range has quickly gained strong market traction outperforming established competitors within just three months.

The brand has built a strong appeal among younger consumers, with over 50% of its cottage cheese buyers under the age of 45. It is now stocked in more than 2,500 stores across the UK, including major retailers such as Sainsbury’s, Waitrose, Morrisons, Co-op, Ocado, and Booths, and is preparing for a Tesco rollout.

The company is expanding internationally with launches in the Middle East and plans to enter the US market. It will also invest in its supply chain and farming partnerships to support long-term growth, increase production and expand into new dairy categories.

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ALL THINGS is a British dairy brand founded by Toby Hopkinson and chef Thomas Straker. Launched in 2023 as All Things Butter it originated from Straker’s viral social media content with over 1 billion views and 5 million followers. The company focuses on producing 100% British dairy products.

“We created ALL THINGS to inspire people to elevate their everyday cooking with the highest quality British ingredients. These are the products we use in our own restaurant kitchens every day, so it is incredibly exciting to bring that same quality to supermarket shelves,” said Thomas Straker, co-founder of ALL THINGS.

Anna Sweeting, founder of The Equity Studio, commented, “Dairy is a structurally large category that hasn’t evolved with the consumer. Thomas, Toby and the team aren’t creating a niche brand – they’re redefining everyday behaviour, turning daily essentials into cultural signals, built through social, community and lifestyle from day one. That’s when real enterprise value is built.”