London is next. Here’s why Zynt thinks the UK’s sales market is ready for a timing revolution

Polish startup Zynt, fresh off a $0.5M pre-seed round and nearly 1,200 conversations with sales professionals in New York, is betting that London is the city where that intuition finally gets the infrastructure it deserves.

The experiment that started in New York and ended with a product

Wojciech Ozimek packed up and moved to New York City. Cezary Reszel, who previously built his sales intuition at Booksy, one of Poland's most recognized tech scale-ups, joined him. Together they spent months doing something most founders skip… actually talking to the people they were building for. Nearly 1,200 conversations with sales professionals in one of the world's most unforgiving B2B markets. The pattern they kept seeing had nothing to do with tools or templates. The best-performing teams weren't running bigger sequences. They were running slower, more deliberate ones. Fewer accounts, deeper context, sharper timing. They knew not just who to call, but what had just happened in that company's world that made right now the right moment

"New York helped us put a name to something we had been observing for months. Everyone was talking about lead generation, automation, and scaling outreach, but very few people were asking whether they were reaching out at the right moment. The best sales professionals we met weren't obsessed with volume. They were obsessed with context. They understood what was happening inside a company, why it mattered, and how it changed the buying process. That's when we realized the future of sales isn't about finding more people to contact. It's about understanding when a conversation actually makes sense." - says Cezary Reszel, CEO of Zynt.

A copilot, not an autopilot

There is a meaningful difference between a tool that acts for you and one that makes you sharper. Zynt is firmly in the second camp. The platform continuously monitors signals across news outlets, social media, job postings, press releases, product launches, and dozens of other public data sources, all filtered through the lens of a customer's market, target accounts, and competitive landscape.

Imagine a company quietly hiring a new VP of Sales while simultaneously expanding into a new region. Or a fast-growing scaleup that has just secured funding and started rebuilding part of its commercial team. Individually, these signals may seem insignificant. Together, they often indicate a company entering a new buying cycle and becoming far more receptive to a commercial conversation.

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Behind the scenes, Zynt combines machine learning, natural language processing, and elements of game theory to identify which signals actually matter within a given sales environment. What users receive isn't another list of prospects. They receive context: what changed, why it matters, and whether now is the right moment to act.

"The best sales professionals we met in New York weren't looking for software that could replace them. They wanted better visibility, better context, and better timing. That's how we think about AI. Not as an autopilot, but as a copilot. Our goal is not to tell sales teams what to do. It's to help them understand what's happening around their accounts and make better decisions faster." - says Wojciech Ozimek, CPTO and co-founder of Zynt.

The city that's seen enough bad outreach to know the difference

New York pressure-tested the idea. London is where Zynt is taking it to market. The logic is straightforward. London is one of the most commercially diverse cities in the world, where businesses from across Europe, the Middle East, and beyond run their international sales operations. The range of industries, deal cycles, and buyer contexts is uniquely broad, which makes it close to a perfect environment for a platform built on contextual precision rather than generic automation. There is also a timing dimension that feels almost ironic. London's B2B sales community, particularly in tech, has reached a point of genuine fatigue with volume-first tactics. Cold email open rates are down. Buyers are more defensive than ever. The appetite for a more thoughtful, context-driven approach to sales is growing, particularly among companies operating in competitive B2B markets.

Zynt has been experiencing that shift firsthand. The team has become a regular presence in London, including at London Tech Week, where they organize side events bringing together professionals from the worlds of sales, startups, and technology. For the founders, the goal isn't simply to enter another market. It's to become part of the conversation shaping how modern sales will work in the years ahead.

Next round, next market, same obsession with timing

Zynt already works with clients across both SMB and enterprise segments, with its current customer base consisting primarily of Polish companies selling globally. The feedback from both ends of the market is remarkably consistent: sales teams aren't looking for more automation. They're looking for better judgment and tools that enhance it rather than replace it.

The company's $0.5M pre-seed round, backed by 24Ventures and a group of angel investors, is being used to accelerate product development, strengthen enterprise readiness, and deepen CRM integrations. At the same time, Zynt is preparing for its next funding round, with UK expansion and continued product development among its key priorities.

"B2B sales doesn't need another volume machine. It needs precision. Everyone can generate outreach today. Very few companies truly understand when outreach actually matters," - says Cezary Reszel.

The same insight that sent two founders to New York with nothing but a hypothesis and a calendar full of meetings is now pointed at London. A city that moves fast, rewards precision, and has seen enough spray-and-pray to know there has to be a better way.
Zynt thinks it has one.