[Funding alert] London-based Trudenty Raises $500K in a Pre-Seed Round Funding

With a focus on consumer data networks, the UK-based firm provides fraud risk analytics to improve customised payment experiences for acquirers and merchants in an effort to reduce fraud and increase customer satisfaction.

Read also - Slovakia-based Internet Safety Startup Elv.ai Secures €500,000 Funding

With the money, Trudenty will be able to fortify the team and accelerate product development in preparation for a "impactful" debut. The team is dedicated to promoting security and confidence in payments and wants to provide customers the authority to manage their own data.

Fraud is still a problem in payments and commerce, impacting several phases of the customer journey. In order to combat this, Trudenty offers 360-degree real-time customer fraud profiles. This enables retailers to stop fraud and personalise payments and refunds for increased security and confidence.

Read also - Oslo-based proptech Startup Plaace Raises €885k in Funding

About Trudenty

Currently onboarding merchants in the UK and France, the company was founded in 2022 by Marco Kome and Lerato Matsio. A consumer data network for trustworthy commerce is called the Trudenty Trust Network. Their machine learning-powered smart contract algorithm generates the consumer fraud risk scores that make up the decentralised Trudenty Trust Network.

Read also - London-based Fintech Company Carmoola Secures 15.5M in Equity Funding