Spiich Raises €3 Mn to Automate Time-Consuming Sales Tasks

The latest investment brings Spiich’s total funding to €3.6 million. The company is developing AI-powered tools to help sales teams with their work.

The funding round was led by Ugly Duckling Ventures, a Copenhagen-based venture firm that invests in Nordic B2B software and technology companies. New investors Alliance VC and Cherry Ventures also participated.

Spiich’s earlier investor Ampli Ventures also returned for the new round. The company is additionally backed by angel investors from Lovable, Neo4j, Tandem Health, and OpenAI.

“Have you ever bought anything from an AI agent? Almost nobody has. You buy from someone you trust to deliver. Every deal I have ever closed came down to that. We didn’t build Spiich to replace salespeople. We built it so they can finally sell,” said Torssell, co-founder and CEO of Spiich.

Louise Lachmann, General Partner, Ugly Duckling Ventures, said, “Every sales tool of the last decade promised to give reps their time back, and most of them delivered another system to keep updated. Spiich is the first we’ve seen that does the non-selling work rather than assisting with it.

“What convinced us wasn’t the demo, it was what happened after go-live: accounts expanding within weeks because teams kept finding more work to hand over. Johan and Dennis pair engineering judgement well above their stage with a commercial instinct you rarely find in the same founding team. That’s why we led the round.

Spiich was founded in Stockholm in June 2025 by Johan Torssell and Dennis Hadzialic. The company develops AI agents that handle time-consuming sales tasks such as finding prospects, preparing for meetings, updating CRM systems and following up with leads.

Spiich believes sales should remain a human-driven activity. Instead of trying to replace salespeople, the company is building AI agents that take care of work around the sales process, giving sales representatives more time to focus on customers and build relationships.

The approach is already gaining traction. Spiich now serves more than 50 customers across 15 countries in Europe, the US and South America. Its customers include NORNORM, ProfitMetrics, Zaver, Airmee, Rebaba and Epiminds.