Ryft funding news – London-based Ryft Secures €6.6 Million in Series A Round Funding

The new round brings Ryft’s total funding to €8.5 million. It was led by EdenBase, with support from GPOS Investments, British Business Bank, Pembroke VCT, Sidebyside, Ingenii VC, and angel investors including PayPal executives.

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Sadra Hosseini, CEO and Co-founder of Ryft, said: “Acquiring banks and most businesses were built for the one-to-one transactions of Commerce 1.0. However, in the era of Commerce 2.0, where transactions within a single marketplace involve numerous parties, financial institutions are struggling to deliver payment operations that meet the evolving needs of their customers. As a result, they’re unable to compete with the likes of Stripe Connect and Adyen whose solutions currently dominate the payments ecosystem despite high fees, complicated integrations, poor support, and prolonged payment wait times. At Ryft, we have the technology that allows acquiring banks to overcome these hurdles and we’re actively exploring several strategic partnerships to solve this issue in the payments industry.”

Ryft says that modern businesses need to handle payments for multiple parties—like capturing, splitting, holding, and processing money—often under specific rules.

But current third-party payment services are expensive, complicated, and not very helpful. Building your own system is possible but takes a lot of time and money.

Ryft solves this by offering a secure and compliant platform that helps businesses manage payments at scale. Over 1,500 companies already use Ryft, and some that switched from Stripe have saved up to 62% in fees.

Rasmus Ny Sejer, Compliance Officer and MLRO at leading acquirer Clearhaus, commented: “Ryft is a valued partner with a commitment to compliance, collaboration and outstanding technical support that enables our marketplace merchants to be successful. This has created a strong foundation for our mutual long-term growth.”

Eric Van der Kleij, General Partner at EdenBase, said: “Sadra and Alex are tried and tested entrepreneurs with first-hand experience of the headaches that finding a payment partner brings. As a result, they have created a unique solution that allows business owners to focus on growth, secure in the knowledge that their payments are being handled in a compliant, quick and cost-effective way. The renewed focus on growing the acquirer side of the business demonstrates their commitment to promoting efficiency and transparency in the marketplace and platform payments space, aligning with the modern demands of Commerce 2.0.”

Ryft became profitable just 2.5 years after launching and has tripled its transaction volume each year. The team now aims to keep up this strong growth over the next 18 months while hiring more people.

Fred Ursell, Investment Director at Pembroke VCT, said: “We backed Ryft because we saw a team with deep payments expertise, the ambition to challenge incumbents, and the execution to make it happen. Their rapid growth, capital efficiency, and ability to turn payments from a cost centre into a profit driver stood out. With a modern platform and strong regulatory positioning in an industry with attractive, long-term fundamental growth drivers, Ryft is well-positioned to scale. We’re excited to support Sadra, Alex, Richard, and the team on their journey.”

About Ryft

Ryft is a payment platform built to modernize marketplaces and digital platforms. The team believes that centralized platforms like e-commerce sites will shift towards decentralization in the coming years—and Ryft is here to help make that transition smooth and efficient.