Amsterdam-based Cycling App JOIN secures €1.5 million in funding from a Dutch investor with experience in the technology, health, and fitness sectors.
With the backing of the investment, the technology startup plans to grow globally in the US and the UK, bolster its staff, and enhance its product offerings.
Running alongside cycling is becoming a common activity for cyclists who are becoming “multi-athletes,” and JOIN will provide the same combination of training regimens on the app. The intended launch date for this feature is mid-2024.
The business also intends to expand internationally. JOIN’s primary goal is to dominate the recreational cycling markets in the UK and the US, which have four and five times as many riders than the Netherlands and Belgium, respectively. The technological business plans to raise money again in the middle of 2025.
Users of the app get access to over 400 workouts created by qualified instructors. They are required to fill out a profile with information about their level, experience, and physique, as well as a personal objective and availability for training.
JOIN serves as a virtual AI training coach around-the-clock and automatically generates a personalised training regimen based on this input.
The software is exceptional in its flexibility and adaptability due to its clever algorithm. Training programmes are automatically modified in response to riders’ performance, including when they miss a session or exceed their pre-planned mileage.
When all the features are combined, JOIN eliminates the frequent excuses for giving up cycling, such overtraining, injuries, and lack of time, and it gives every cyclist the flexibility, personalisation, and accessibility to reach their goals.
Jim van den Berg, a skilled trainer and former professional cyclist, launched JOIN in 2020 with the mission of giving recreational riders everywhere the resources they need to enhance their performance and achieve their objectives quickly and intensely.