Platter: Jack Clegg Is Redefining The Future of Wholesale Food, Enabling Smarter Way To Buy & Sell

Platter: Born with Vision, Backed by Purpose

With a clear mission to modernize wholesale food sourcing, Platter raised €411k in its pre-seed funding round. The funding was strategically channelled into building a talented team, scaling marketing efforts, and boosting sales outreach to make a measurable impact in the food supply chain.

What sets the platform apart is its purpose-driven approach. Jack Clegg didn't just want to launch another marketplace — he wanted to build a solution that addresses inefficiencies, reduces food waste, and helps businesses grow faster.

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Jack Clegg: The Expert Behind the Idea

With years of hands-on experience in the UK food sector, Jack had deep insight into the gaps and inefficiencies in traditional wholesale food operations. He used this knowledge to design Platter in a way that truly understands and meets the needs of both suppliers and buyers.

His leadership has been pivotal in scaling his venture from an idea to a fast-growing tech company. His goal remains clear: to use intelligent technology to create a more connected, efficient, and environmentally conscious food supply system.

Platter: Smarter B2B Solutions for the Food Supply Chain

Platter is a smart, centralized digital ecosystem designed to bridge the gap between food suppliers and buyers. By streamlining traditionally manual, time-consuming, and error-prone processes, the organisation transforms the way business is conducted in the food supply chain.

Suppliers can manage buyer relationships in real-time, process and track orders from start to finish, and gain full visibility across the supply chain, all while reducing administrative workload and minimizing human error. For buyers, Platter offers quicker order placement, accurate delivery timelines, and improved communication, resulting in increased operational efficiency and significant cost savings.

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Platter Transforms Outdated Processes

Jeck noticed that much of the food sector continues to rely on outdated methods such as spreadsheets, emails, and phone calls to manage orders. These inefficient processes often result in delays, miscommunications, and significant food wastage.

Platter addresses these challenges by bringing food operations online, providing a streamlined digital workflow that transforms how businesses manage their orders. Using Platter, businesses can save an average of 30 minutes per order, reduce manual errors that lead to costly mistakes, speed up food ordering and delivery timelines.

From Waste to Worth: Platter Makes It Simple

More than 10 million tonnes of food go to waste annually in the UK, including a significant amount that’s still fit for consumption. Platter is committed to changing this narrative.

By integrating food donation and surplus management tools, the platform allows businesses to donate surplus food easily, reducing waste and making a real difference in local communities.

The Road Ahead

Platter's ambitions go far beyond the UK. The company is targeting the €112 billion European food retail tech market, with plans to reach over 1.1 million potential customers across the continent.

By 2025, it aims to grow by 20%, capturing a significant share of the rapidly digitizing food industry—driven by innovative technology and Jack Clegg's deep understanding of food business dynamics.

From order to delivery and finance to sustainability — the platform is transforming the food system. With a perfect blend of technology, heart, and innovation, Platter is paving the way for a better food system tomorrow.

From identifying a gap to creating a smart solution, Jack Clegg's journey at Platter is a powerful testament to how vision, resilience, and strategic thinking can lead to remarkable success.

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