Napo funding news – London-based Napo Secures €14.4 Million in Series B Round Funding

The round was led by Mercia Ventures, with participation from DN Capital, Companion Fund, MTech Capital, Helvetia Venture Fund, and others.

Jean-Philippe Doumeng, Co-founder and CEO at Napo commented: “Our approach isn’t about cutting corners or offering cheap policies that don’t cover what matters. By controlling the full value chain, we’ve achieved an NPS of 70+, standout Trustpilot reviews, and a seamless experience for pet parents. We’ve built Napo to offer comprehensive coverage that truly matters – whether it’s dental care, behavioural support, or quick and fair claims handling, ensuring pet parents can focus on what really counts – their pet’s well-being. This funding fuels our mission to revolutionise pet insurance with sustainability and quality at its core.”

It aims to make insurance the starting point for everything pet-related, offering a complete service that fits easily into pet owners' daily lives.

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Martijn Kleibergen, Investment Director at Mercia Ventures added: “Napo’s approach is exactly what the pet insurance sector needs – a blend of innovative technology, customer care, and long-term sustainability. We are thrilled to support a company redefining what pet insurance can offer for modern pet owners.”

Guy Ward Thomas, Partner at DN Capital said: “Napo has proven our thesis that pet insurance needed a new, higher standard for a fast-growing market. Napo has clearly demonstrated that exceptional execution and an innovative customer-focused proposition can drive tremendous growth and customer love.”

It says many insurers focus on low prices instead of quality, leaving pet owners at risk when they need it the most. Napo takes a different approach by focusing on steady growth and full control of the insurance process.

It uses AI to make the process more efficient while also offering human care. By using predictive models and automation, it speeds up claims and provides helpful support. As Napo grows towards insuring 100k pets, it is committed to offering fast and reliable coverage that pet parents can trust when they need it most.

Doumeng added: “Our innovation in AI-driven claims handling is central to our operations. But we also recognise that behind every claim is a family and a pet they deeply care about. By combining the power of AI with human expertise we’ve built operations that are both efficient and deeply empathetic.”

Through its "Fight Against Basic" campaign, Napo is standing up against the industry's focus on cheap, low-coverage policies that prioritize price over real value. Price comparison websites often push pet owners towards the lowest cost, instead of showing policies that offer better protection.

About Napo

Napo, founded in 2021 by Jean-Philippe Doumeng and Ludovic Lacay, is a pet insurance company that includes extra features like dental care and behavioral treatment, which no other pet insurance offers as standard.