Opply Raises $7.5 Mn to Expand Its AI-Powered Supply Chain Platform for CPG Brands

The funding round was led by Chalfen Ventures, with participation from Index Ventures, Anthemis, Entrepreneurs First, In This Together and Ventures Together.

Helen Murphy, co-founder and CEO of Opply, highlighted the challenges of fragmented and manual supply chains in the CPG industry. She added: "Our AI technology doesn't just tell brands what needs to be done. It does the work, managing everything from sourcing and procurement to payments and supply chains. This latest funding gives us the opportunity to bring that model to many more businesses, from ambitious emerging brands to major global players."

Founded by Helen Murphy and Martin Postel, Opply provides an AI-powered platform that helps consumer packaged goods (CPG) brands manage their daily operations. The platform automates tasks such as sourcing, purchasing, financing and supply chain management.

Opply combines AI agents, company data, a wide supplier network and flexible financing options to help businesses lower costs and work more efficiently.

The platform is designed to do more than analyse data or connect buyers with suppliers. Its AI agents can carry out operational tasks directly, helping businesses reduce manual work.

The technology can help brands manage inventory, coordinate production and track deliveries, making it easier to handle everyday business activities.

Opply operates in the consumer packaged goods sector, where companies often face complex supply chains and time-consuming operations. Its platform aims to simplify these processes and help brands grow their businesses.

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