Swedish AI Startup Pit Raises $16M To Build Custom Enterprise Software

The round also included Lakestar, members of the Stena and Lundin families, and angel investors from companies such as OpenAI, Anthropic, Google, Deel, and Revolut.

Founded in 2025 by Adam Jafer, Filip Lindvall, Fredrik Hjelm, Anton Öberg, and Fredrik Olovsson, the company was built by former operators from Voi Technology, Klarna, and iZettle.

Pit targets enterprise workflows that remain manual despite heavy digital transformation spending. The company argues that tools like spreadsheets, email systems, and fragmented SaaS platforms limit efficiency, and that AI can now replace them with fully custom-built operational software.

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Positioning itself as an “AI product team as a service,” Pit builds production-grade enterprise systems tailored to company-specific workflows rather than offering generic automation tools.

Its platform includes Pit Studio, which analyses workflows and generates custom software, and Pit Cloud, which provides secure infrastructure with features like SSO, role-based access, audit logs, and compliance support.

Pit’s solutions are already deployed across logistics, telecom, healthcare, e-commerce, and industrial sectors, with customers including Voi, Tre, Stena Recycling, and Kry. Early results include major time savings, higher invoice acceptance rates and significant efficiency gains.

With this funding, Pit plans to expand globally and deepen its presence within large enterprise customers.

“For 20 years, enterprises have rented software that forces them to operate around it. With AI, that ends. For the first time, every company can run on systems they actually designed themselves,” says Jafer.

“Every AI company is selling speed. Pit is selling speed that holds up for years, secure, governed, and built to last. It’s a new category,” says Alex Rampell, general partner at Andreessen Horowitz.

About Pit

Pit, founded in 2025, is an AI “product team as a service” that builds systems to run enterprise operations. It replaces manual workflows like spreadsheets, emails, and approvals by learning how a business works and automating core processes so teams can focus on higher-value work.