Türkiye-founded Myth AI Secures $1.3 Million in Seed Funding. The fashion business is notorious for generating a lot of garbage. The apparel and footwear sectors together produce an estimated 92 million tonnes of textile waste yearly, which is roughly 8% of the world’s greenhouse gas emissions.
Though they might not immediately spring to mind when discussing fashion, textile patterns are essential to the creation of a wearable.
Fashion houses have customarily dependent on fabric suppliers to provide designs, usually in the form of prototypes and swatches. This already manufactured textile is, well, one of the 92 million tonnes of garbage produced annually, if—or rather, when—a design is rejected or changes are required.
Myth AI’s founder and CEO Özgecan Üstgül says the origins of the company began while creating an in-house solution to support her established fashion line Women & Women. Myth seeks to speed up the pattern-making process by using generative AI, which will ultimately contribute to the development of a more sustainable design and production process.
Üstgül shared: “Our technology currently allows brands to create distinctive patterns within minutes, setting them apart in an industry often reliant on fabric suppliers. By drastically streamlining the process, we’re not only enhancing efficiency but also addressing fashion’s sustainability issues by significantly reducing fabric swatches and prototypes.”
Myth AI is funded by Birkan Kül of Getir.com, Emre Kozlu of Philip Morris International, and the founder of the Turkish textile company Faik Ulutas. With the $1.3 million Seed investment, the company intends to break into the UK market and explore additional possibilities, though Üstgül declined to say where.
About Myth AI
Myth.Ai, or generative artificial intelligence, accelerates the design process by 70%, does away with the need for human inspiration, and produces hundreds of designs in just 4 seconds. Each creation of an AI-generated design is unique and reflects the identity of the company.