Italy WeRoad Raises €49M Series C Led By Airbnb

The round was led by Airbnb with participation from existing investors including H14, the lead investor from its 2023 Series B round. The latest investment brings WeRoad’s total funding to €85 million ($100 million).

Founded in 2017 WeRoad has grown into one of Europe’s fastest-expanding travel operators. In 2025 the company launched WeMeet, an initiative that enables people to connect locally through in-person events and shared experiences.

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Powered by a network of more than 4,000 coordinators, WeRoad has helped over 300,000 travelers explore the world across 1,000+ itineraries.

The company reports strong customer loyalty, with around 60% of users rebooking annually and roughly one-third of bookings driven by word of mouth.

Paolo De Nadai Founder of WeRoad, said: “In a world increasingly shaped by AI and social media, genuine human connection is becoming both rarer and more valuable. At WeRoad, we’ve built our entire product around enabling real-world connections through shared travel experiences. People today are not just looking to visit new places, they’re looking to belong.”

About WeRoad

WeRoad a travel tech company focused on connecting people through group adventure trips and reallife social experiences powered by the WeMeet app. Operating across Europe with offices in Italy, Spain, the UK, France and Germany the company serves both European and international markets including the US and broader English speaking regions.