Go Swag Secures $5M To Scale Corporate Gifting Platform Trusted By Global Brands

Go Swag enables global brands to deliver premium, on-brand gifts worldwide, and works with over 1,000 companies, including Meta, Apple, ElevenLabs, Netflix and n8n. With a 30-person team based in Glasgow, Go Swag has achieved five consecutive years of triple-digit compound annual growth (112% CAGR) and is now expanding into the United States.

he corporate gifting industry is projected to reach $1.1 trillion by 2028 yet the sector has seen little innovation over the past two decades. The market remains dominated by fragmented suppliers and outdated systems churning out low-quality and gimmicky products people don’t want and won’t use. The environmental cost is significant: 84% of branded gifts are either passed on or end up in landfill.

Companies looking to deliver tailored gifting programmes at scale for employees, prospects and customers face high operational complexity, juggling fragmented sourcing, international logistics and customs. This friction often results in a "one-size-fits-all" compromise, where sustainability is overlooked and the brand experience is diluted.

As physical brand moments become more vital in modern workplaces legacy systems have struggled to keep pace. The market still lacks solutions that align with premium brand standards and ESG expectations, leaving companies with limited often low-quality options.

Read Also - Mykor Secures £4 Million To Scale Low-Carbon Construction Systems Grown From Industrial Waste

Go Swag transforms this logistical burden into a strategic advantage, rethinking corporate gifting as a seamless, strategic brand channel. Its platform integrates AI-driven product curation with a high-touch, white-glove service model to manage the entire process, from initial concept through to warehousing, customs and fulfillment. This allows companies to deliver premium, on-brand gifts worldwide with zero operational friction ensuring every physical touchpoint reflects the quality of their brand.

Conor McKenna, CEO and Co-Founder of Go Swag, said: “Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we're replacing it with smart AI-assisted curation and a better gifting process to match.”

Go Swag’s platform uses proprietary tools to streamline decision-making and execution. Its AI engine, Sonny™, delivers curated product recommendations in seconds so teams don’t have to wade through stacks of catalogues. Claim Pages™ are a win-win for both clients and recipients, collecting sizes and addresses directly from recipients to eliminate gifting administration by up to 96% and common issues such as ill-fitting “unisex” clothing.

Supported by warehouse infrastructure across the UK, the Netherlands and the US, the platform also enables global distribution with real-time visibility over orders, inventory, and programme performance.

Hugo Lough, Investment Director of Mercia Ventures said: “Go Swag is building a technology business in a sector that has resisted innovation for decades. Conor and Ben identified the structural advantage, then delivered enterprise-grade programmes at a fraction of the operational cost of incumbents. Go Swag seized a category-defining opportunity and capably translated it into sustained growth.

Their combined product instinct and commercial discipline made them an exciting industry upstart, and they’re now emerging as a serious competitor. Throughout our time speaking with Conor and Ben we’ve been consistently impressed by their innovative instincts coupled with a focus on scalability in everything they do. We’re delighted to be partnering with them on the next phase of their growth”

Go Swag supports a range of strategic use cases, including employee onboarding and recognition to high-impact sales prospecting and brand-building event assets, helping companies turn gifting into a more intentional brand touchpoint. One example is Go Swag vending machines in Meta’s three London offices, the first co-branded gifting machines in a global tech workplace.

The funding will be used to accelerate international expansion, particularly in the United States, and to open a warehouse in Southeast Asia to support global distribution. Go Swag also plans to grow its team from 30 to 70 employees across growth, sales, engineering and operations. In parallel, the company will continue investing in its technology, including automation across quoting, account management and recommendation systems.

About Go Swag

Go Swag is a full-stack corporate gifting company that helps global brands deliver premium on-brand gifts worldwide, removing operational burden. Founded in Glasgow in 2019 the company provides an end-to-end solution spanning intelligent product curation global warehousing, and automated international fulfillment. Moving away from traditional, low quality “catalogue” gifting, Go Swag’s AI-powered engine curates meaningful selections for a brand’s specific needs. This is paired with a recipient management platform that eliminates the administrative burden of chasing recipients and managing logistics. Full visibility of the gifting programme is baked-in from ordering to inventory management. Trusted by over 1,000 global companies (including Meta, Netflix, Apple, ElevenLabs and n8n), Go Swag’s onboarding packs, recognition gifts, sales incentive programs, and branded merchandise of all kinds have transformed corporate gifting into a strategic brand channel. Guided by the philosophy that every gift is a brand moment, Go Swag is raising the bar within the industry at large. The company is backed by Mercia Ventures and Techstart Ventures.