Yoni, a femcare firm based in Amsterdam, secures €2.3 million. supported by current angel investors, Invest International, Rabobank, and ROM InWest.
In the upcoming years, the company’s international expansion and brand-building efforts will be expedited thanks to the most recent cash infusion. Furthermore, the Dutch enterprise aims to persist in its inventive research endeavours to improve its range of products.
The Dutch company plans to grow its presence in these areas under the leadership of recently appointed CEO Deniz Er Wiedhaup, who was formerly connected to Coca-Cola, Bol.com, and Getir. In 2024, the company will concentrate on Germany.
Deniz Er Wiedhaup, CEO of Yoni said,“With the growth of Yoni, we will be able to reach more people with our chemical-free and sustainable period care and educate them about menstruation. There is still so much to learn and share when it comes to vaginal care,”.
Janet Nieboer, ROM InWest CEO said, “We are proud that with this investment we can help Yoni realize their ambitions. We believe Yoni is an innovative company that will make a difference to fem care,”.
Following a close call with cervical cancer, Mariah Mansvelt Beck founded Yoni. When she started looking into the things that women are exposed to on a monthly basis, she found synthetic substances, plastic, and more.
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In order to give ladies comfortable and leak-free periods, the company makes organic period goods like tampons, pads, liners and trousers free of artificial absorbents, plastic films and scents. In 2022, the Dutch business worked with the Vrije Universiteit of Amsterdam, which was directed by Rosanne Hertzberger.
The company aims to develop an over-the-counter probiotic within the next three years to help balance the vaginal flora and lower the risk of vaginal infections, UTIs, and miscarriages.
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Rabobank Startup & Scale-up team said,“Yoni stands out as an innovative and sustainable pioneer in the fem care market. We are pleased that we can contribute to the (international) growth plans that Yoni has in mind with scale-up financing,”.
Tampons, pads, and liners made of organic cotton that are devoid of plastic, chemicals, and embarrassment. Their goal is to educate women and other individuals about everything vulva. Yoni never mince words or squander time on restrictive ideas and taboos.