Berlin’s Afori Launches AI Platform For Insurance Brokers With €4M Pre-Seed Funding

The round was led by General Catalyst and included participation from Yellow, Booom, industry veterans such as Christopher Lohmann (Founder, Mulberry Ventures; ex-CEO HDI & Gothaer), Chris Leifeld (Founder, Thinksurance), Garrett Koehn (CIO, CRC), and renowned AI experts Mustafa Suleyman (CEO, Microsoft AI), Alex Rinke (Founder & Co-CEO, Celonis), and Mehdi Ghissassi (ex-Google DeepMind).

“Insurance brokers still spend the majority of their day tied up in administrative work, a burden that is only growing heavier with increasing regulation,” said Fabian Wesemann, Co-Founder and CEO of Afori. “At Afori, we’ve worked hand-in-hand with brokers to design a solution that speaks their language, understands their processes, and gives them back the most valuable resource of all: time to advise their clients.”

Afori’s pre-Seed funding comes at a time when European InsurTech and AI-driven automation are seeing significant investment in 2025. Startups are increasingly using AI to improve insurance processes, from claims handling to supporting brokers. For example, ClaimSorted in London raised €11.4 million to modernize claims, Seyna in Paris secured €10 million to expand its broker platform, Orus in France closed €25 million for SME-focused insurance services and Denmark’s Leaf raised €1.7 million for AI-powered business insurance and pension advice.

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Berlin-based muffintech also raised €3.5 million to develop AI tools for insurers and brokers, reflecting a similar broker-centric approach to Afori. Together these investments show a growing flow of capital into AI-enabled insurance platforms across Europe. Afori’s focus on automating brokerage workflows positions it within this trend, helping to streamline back-office functions and boost productivity in regulated financial services.

“Unlike generic productivity tools, Afori’s AI is trained on real broker use cases and insurance-specific terminology,” added Sergi Banos, Co-founder and CTO of Afori. “By combining Agentic AI with deep industry expertise, we’re creating a product that integrates seamlessly into brokers’ daily workflows and delivers real, tangible value from the very first day.”

Founded in 2025, Afori aims to solve a major challenge for insurance brokers: the heavy administrative workload. Brokers spend over 60% of their time on back-office tasks, limiting their ability to build client relationships and grow their business.

Afori’s first product, an AI-powered sidebar for brokers, tackles this issue by automatically converting emails and documents into structured cases, assigning tasks, and enabling partial automation via insurance-specific AI agents directly within the inbox. On average, this saves brokers around one hour per day.

Co-founders Fabian Wesemann and Sergi Banos bring deep insurance expertise, having previously founded and served as first employee & CTO at InsurTech unicorn wefox.

“We believe the leading services firms of the future will be those that embrace AI to rethink how they work and drive better outcomes for their clients,” said Zeynep Yavuz, Partner at General Catalyst “We are backing a team with domain expertise, deep understanding of insurance brokers’ pain points, and the vision to lead AI transformation in insurance services.”

The €4 million pre-seed funding will support product development, expand platform integrations, and boost market adoption in Germany.

About Afori

Afori is an AI platform designed for insurance brokers, automating back-office tasks by transforming emails and documents into structured workflows. Integrated seamlessly with Outlook, it understands insurance processes, boosts efficiency and allows brokers to focus on client relationships and business growth, delivering a practical, broker-focused solution.