AI Entertainment Startup Anorak Secures $5Mn in Pre-Seed Funding

The funding round was co-led by Play Ventures and Backed VC, with additional investment from Supercell and MTG.

According to Shaun Rutland, CEO and co-founder of Anorak: "Every time making got cheaper – in music, film and games – value moved to whoever had the taste to filter the flood. Generative is the biggest of those shifts yet, because almost anyone can now create. Anorak is about giving every community that power: real people making playable things for the people they actually care about."

Anorak was founded by CEO Shaun Rutland, who previously co-founded Hutch, a mobile gaming studio known for games such as Top Drives and F1 Clash. Hutch was acquired by MTG in 2020. The company is also led by Chief Creative Officer Jonathan Alpine, who was one of Hutch's early employees and previously served as its Chief Creative Officer.

Co-founder Tak Fung leads Anorak's AI team as Chief of AI. He is responsible for the company's AI research and development lab in Chengdu, China.

Anorak started as a research project focused on generative video. It has now grown into a team of 20 people working across London and Chengdu. The company is developing its own technology to make AI-generated videos faster, less expensive and easier to control.

Its technology aims to change how people play games and interact with digital entertainment. Instead of relying only on pre-made videos and game content, Anorak wants to create experiences that can generate new content and respond to players in real time.

The company's main focus is interactive generative video, which allows users to play with AI-generated content rather than just watch it. Anorak is building new types of games and entertainment experiences where videos respond to users' choices and actions. Its platform combines human creativity with AI technology to create content that people can play, watch and share.

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