Zuto Appoints Aimee Gethin As New CEO Of UK Car Finance Fintech

Aimee has been central to Zuto’s growth since joining the company in 2015 and has served as Chief Operating Officer since 2020 leading its transformation and driving sustained business growth.

She succeeds founder Jim Wilkinson, who will remain with the business in his founder and ambassador role. The leadership transition follows a long-term succession plan with Aimee working closely with Jim in preparation for the role.

Zuto continues to focus on helping UK households purchase vehicles more easily. With one in 16 used cars financed through its platform, the company has strong insights into customer behaviour.

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By leveraging data-driven strategy, Zuto is strengthening partnerships across the car finance ecosystem, supporting lenders in digital transformation and expanding customer choice. The company is also on track to exceed £100 million in revenue by 2026 under Aimee Gethin’s leadership.

JJ Bowles, Zuto board member and Director at Bridgepoint, Zuto’s investment partner, adds: “Jim has built an exceptional fintech business, founded on a genuine commitment to putting customers first. We are excited to work alongside Aimee as we enter this new chapter and share her vision to accelerate Zuto’s growth. Through unrivalled sector expertise, innovative technology and a responsible approach, Aimee and her team are transforming the world of car finance.”

Founded in 2006 Zuto is a UK car finance marketplace connecting customers, lenders, and dealers. The company aims to transform the car finance experience by making it simple, transparent, and fair, using data-driven solutions to improve decision-making and deliver a smoother vehicle purchasing journey for customers.

“It’s an honour to lead Zuto at such an exciting point in its 20-year history”, says Aimee Gethin. “Since I joined the business 11 years ago, I’ve worked closely alongside Jim to build strong foundations that are already enabling us to scale at pace. Our established network of lenders, partners and dealerships, combined with the proprietary data and insight we provide, gives us a platform for sustainable growth.