Gifting Platform Udora Raises $10 Million To Expand In Europe After Rebranding From Flowwow

The rebranding marks a planned separation from its former Russian operations. Udora will now operate as an independent business focused on international markets with Europe as a key priority and headquarters in Dubai UAE.

The Russian business will continue independently, while Udora builds on strong international traction to accelerate its global expansion.

Udora, founded in 2014, connects customers with local florists, confectioners, and artisan makers across more than 50 markets and 1,500 cities worldwide. In Europe, the platform is gaining momentum, with strong growth in key markets including the UK, Spain, Germany, France, and Poland.

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Udora offers over 150,000 products across 25+ categories, supported by a network of verified local sellers in each market. In Europe popular categories include flowers, confectionery, plants, and personalised gifts.

All orders are fulfilled by independent sellers and SMEs such as florists, confectioners, and plant shops.

The platform provides digital tools, order management, and marketing support, helping these businesses reach new customers and grow without building their own infrastructure.

“Udora is the evolution of the project after a decade of connecting people through local creators. The company is now entering a phase where we aim to deepen our presence in the markets where we operate, with a stronger adaptation of our offering in each region and by developing cutting-edge technology to improve the gift discovery and purchasing experience,” said Slava Bogdan, CEO and founder of Udora.

About Udora

Udora is a global gifting marketplace connecting customers with local sellers across 1,500+ cities in over 50 countries. With more than 150,000 products it combines marketplace expertise with personalised technology to help users discover and send meaningful gifts worldwide through trusted local businesses.