Data and Analytics Technology Firm YouGov has Acquired KnowledgeHound

YouGov's action aims to boost the functionality of Crunch, its data visualisation tool. The conditions of the agreement are still unknown.

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Established in 2014, KnowledgeHound is an analytics tool that focuses on combining structured data sets from disparate systems to uncover opportunities that would not have otherwise been noticed.

In addition to gaining access to KnowledgeHound's technology through the acquisition, YouGov expands its clientele by adding several Fortune 500 firms, such as Bayer, Danone, Whirlpool, Kraft, Mercedes Benz, and P&G.

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On the partnership, YouGov CFO Alex McIntosh commented: "YouGov's acquisition of KnowledgeHound represents a significant shift in what the industry should expect from data analytics platforms. By adding KnowledgeHound — a leading search-based survey data analysis solution — to YouGov Crunch — the ultimate tool for granular data analysis — we will make it easier than ever before to get fast, actionable, reliable insights all in one place."

With 37 offices worldwide, YouGov employs over 1,800 people and conducts business in the UK, the Americas, Continental Europe, the Middle East, India, and the Asia-Pacific area.

About KnowledgeHound

In only a few minutes, KnowledgeHound's robust market research technology links and converts structured data from many systems into useful insights.

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Fortune 500 organisations rely on their analytics engine and search-based survey management solution to extract more value from their current survey research, making it possible to make quick decisions centred around the customer and maximising the impact and lifetime worth of your most costly and frequently difficult-to-leverage consumer data.

About YouGov

YouGov is a global provider of analytics and online research data services. Their goal is to provide unmatched understanding of global perspectives. Their cutting-edge solutions improve the planning, execution, and tracking of marketing initiatives for the most well-known brands, media owners, and agencies in the world.

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They have one of the biggest research networks in the world, with activities in the UK, the Americas, Europe, the Middle East, India, and Asia Pacific.