Viable funding news – Finance Startup Viable Secures €2.8 Million in Seed Funding

With involvement from Haatch, Portfolio Ventures, and Episode 1 as well as a group of angel investors headed by Martin Brailsford, the former CEO and creator of Internet Fusion, an e-commerce company. The same group of angel investors led the last pre-seed round in 2023, which is followed by this one.

Using recent advancements in open banking, payments, and AI infrastructure, the business is developing verticalized finance solutions for a new wave of online and multi-channel retailers to optimise their working capital and streamline finance operations.

Along with rising costs and intensifying competition, the expanding number of merchants that sell goods on Shopify, Amazon, TikTok, and other innovative platforms have witnessed major post-covid changes in the equity, debt, and credit landscape. all putting more strain on their optimisation and financial performance.

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In response to this mounting financial difficulty, Viable debuted the initial iteration of their platform last year, and the fashion, beauty, and health & wellness verticals have seen early uptake. The company's development of embedded financial solutions will be expedited by the seed investment round, improving accessibility for merchants.

Simon Murdoch, managing partner of Episode 1, said: “Given my background at Amazon and then as an investor in a number of e-commerce businesses I understood how hard it is for them to predict their cashflow and decide what strategic moves to make to improve profits and cashflow. It’s also really hard to get expert finance advice cost effectively. Viable makes it easy for business owners to plan ahead and achieve commercial success.”

Reece Williams, co-founder of beauty-tech brand mdlondon, commented: “Viable connects our daily changes in business performance with forward-looking finance projections. This has meant we could launch new products, expand into new markets and develop sales channels while optimising for growth, profit and cash flow. Our exponential growth rate has been underpinned by Viable, as well as enabling us to sleep easy at night!”

Viable co-founder and CEO Franklyn Martin, added: “There’s a growing disconnect between traditional financial management processes and how early-stage brands need to operate. The next generation of DTC success stories need to scale with leaner teams and exceptional early finance performance. We’re building an intelligent finance product that gives merchants that capability – to process transactions, report finance measures, adapt budgets, visualise scenarios, access funding and ultimately improve finance outcomes”

About Viable

Franklyn Martin, Henry Young, and Steven Haynes co-founded Viable in 2023 with the goal of optimising working capital and streamlining financial operations for the upcoming wave of online and multi-channel retailers. Intelligent finance technology that enhances cash flow, profit, and growth for consumer brands.