Userled funding news – London-based Userled Secures €4.6 Million in Pre-Seed Round Funding

The £4 million pre-seed funding was led by LocalGlobe, with participation from Dig Ventures and prominent angels including Tessian, Incident, and more.

Userled – the AI-powered startup transforming how B2B companies create and manage personalised marketing campaigns at scale – has raised £4 million in a pre-seed funding round led by LocalGlobe, with participation from Dig Ventures. The funding will be used to continue hiring the world’s top talent to build the best martech products on the market.

Founded in 2023 by serial entrepreneurs CEO Yann Sarfati (Revive, former sales lead at Salesforce and Incident.io) and CTO Tristan Saunders (Revive, tech lead at American Express and lead software engineer at nate), Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailored, branded marketing campaigns in seconds, not weeks.

Customers can deploy multiple personalised campaigns across all their target platforms from email, Linkedin, Meta and more. Also, because it integrates with existing CRM systems and major IP reveal providers, they can track engagement, end-to-end journeys and conversion in real-time.

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The platform is able to do this without the need for third-party cookies. Userled has built a Cookieless Fingerprinting and Identity Layer that enables a full view of their behaviour at the account and contact level, all while being fully GDPR and CCPA-compliant.

This will prove critical in the wake of Google, Apple and other tech companies disabling the use of third-party cookies later this year and into 2025. Userled has already helped firms like Wayflyer, Deel, Onfido, Encord and Elastic to drive higher conversions and strengthen their pipelines.

Yann Sarfati, Co-Founder and CEO of Userled, said: "Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalised marketing easy, accessible and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth."

Mish Mashkautsan, Partner at LocalGlobe, said: “Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth - a key priority for any B2B company, especially these days.”

The funding also included participation from prominent business angels including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski and Celonis DACH GM Remy Lazarovici. This will support Userled’s mission to make advanced, scalable, hyper-personalized marketing accessible to all B2B scale-ups.

About Userled

Userled empowers B2B marketers to create hyper-personalized marketing campaigns at scale like never before, using cutting-edge AI and automation. With Userled, companies including Wayflyer, Deel, Onfido, Elastic and Encord can meet the demands of today’s increasingly discerning customers, win more deals from their key accounts by rolling out the red carpet – all without cookies. Userled has raised £4 million in funding from investors including LocalGlobe and Dig Ventures.