England-based Superhog raises £5.5M in a series A round of funding. Solano Partners, Hambro Perks, and 6 Degrees Capital led this round. With the money, Superhog intends to expand its technical and product teams, recruit more senior personnel for operations, and open international centres in the US and Australia.
In addition to bolstering its team and strengthening its risk assessment technologies, Superhog will be enabled to develop creative solutions with the support of the Series A investment.
The UK business aims to use the funds to increase its market share in important international areas, particularly by expanding its relationships to US short-term rental communities.
Superhog Founder and CEO, Humphrey Bowles, says, “We are thrilled to have the support and trust of our investors who help us propel technology-led security in short-term rental making it more accessible for property managers, hosts, and guests around the globe.”
Lucas Stoops, Partner at 6 Degrees Capital says, “Superhog blew us away with their incredible growth in recent years. The company has strong unit economics, and great scalability and is led by a world-class team. We are excited to join them on their journey.”
CEO Dale Smith from SDDE Smith Group said, “We have been working with Superhog for several years now, and every year the team and the technology have helped us to find new and improved ways of protecting our property owners, protecting our guests, and at the same time increasing our profitability as a property manager,”.
Superhog is a risk management platform developed by Humphrey Bowles, Andrew Boldt, Leo Walton, and Ben Robinson with the goal of improving security and safety in the short-term rental market.
Their product, “Know Your Guest,” offers a tech-based AI-supported toolkit that includes ID verification, biometric recognition, automatic deposit and damage waiver collection, screening technologies, and an insurance-backed guarantee that offers protection against guest-caused property damage up to $5,000,000. This helps a growing ecosystem of hosts, operators, and guests to make their online activities safer.