Sensei funding news – Lisbon-based Sensei Secures €15 Million in Series A Round Funding

Sensei aims to transform the shopping experience by eliminating checkout lines and providing retailers with valuable insights into their operations. The funding will help the company grow across Europe, especially in central and northern regions, and will support the opening of the world’s largest autonomous store next year.

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Investor of the round

The investment round, led by BlueCrow Capital and supported by existing investors like Metro AG and Techstars Ventures, is a significant step for Sensei. Other participants include Lince Capital, Explorer Investments, and Kamay Ventures (the investment arm of Coca-Cola and Arcor Group).

Vasco Portugal, CEO and co-founder of Sensei, said: “We are driven by a relentless obsession to deliver the ultimate store experience. Our technology operates invisibly within the store environment, yet it has a massive impact enhancing the shopping journey for consumers and driving operational efficiency for retailers.“

Funding Utilisation

This funding will also allow Sensei to increase its workforce by 30% over the next six months to meet the growing demand from customers in Portugal, Spain, France, Italy, and Brazil, and to expand into central and northern Europe.

António de Mello Campello, Partner at BlueCrow Capital: “Artificial intelligence, as we have seen in recent months with the success of ChatGPT, in general terms, and in the various sectors, is transforming several industries, and at BlueCrow we believe that retail is one of the biggest opportunities and is about to be disrupted. Sensei has proven to be one of the best in the sector, has had a long history and great development in the various sectors associated with this transformation, with real potential to lead autonomous retail around the world. We are very pleased to have had the opportunity to lead this round and to be part of this project, confident in its success in the very medium term. The revolution is already coming to our cities!“

Gabriela Ruggeri, Managing Partner at Kamay Ventures, expressed confidence in Sensei’s trajectory: “We believe in the team led by Vasco Portugal to consolidate Sensei’s growth and presence in the autonomous retail sector, as well as to expand the technological solution developed by the company in Latin America, strengthening its influence in the sector.“

About Sensei

Sensei is changing the way how people shop by creating personalized retail experiences that also provide valuable insights for businesses. They use AI, computer vision, and machine learning to build a scalable, full-service system.