Helsinki-based RELEX Solutions Acquired Stockholm-based Optimity

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Mikko Kärkkäinen, co-founder and group CEO, RELEX said, “The consumer goods industry is incredibly dynamic and complex. Acquiring Optimity will seamlessly link downstream demand with upstream planning, so consumer goods companies can more accurately predict consumer demand, optimize production plans and schedules, adjust inventory levels, and respond quickly to market changes or unexpected disruptions, This acquisition also further accelerates our vision towards an adaptive, autonomous and synchronized supply chain unifying demand and supply planning decisions in one platform to minimize all wasted cost and product. We warmly welcome the Optimity team to RELEX.”

RELEX is able to grow and improve its supply chain optimisation and production planning capabilities, including synchronised daily production planning, scheduling, and optimisation in the food and beverage and manufacturing sectors, thanks to the acquisition, which connects two businesses with a highly complementary offering.

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Production scheduling, distribution planning, purchase planning, network balancing, and production planning are among the new or improved functions available in Optimity's RELEX unified retail and supply chain planning platform.

Christer Liden, CEO, Optimity said, “Our depth in some of the most complex consumer goods industries like bakery, ready-made meals, protein production and industrial manufacturing complements the vast understanding of consumer demand that RELEX has, based on their impressive expertise managing more than $700 billion of demand in grocery alone, We are thrilled to join the RELEX team and further optimize the consumer goods value chain together.”

About Optimity

Optimity, a 2008 startup with offices across the globe and a global headquarters in Sweden, provides manufacturers and distributors with a comprehensive supply chain planning and optimisation solution.

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Customers can use optimisation to make strategic and in-depth production scheduling decisions, as well as optimal supply chain decisions. Demand planning, production scheduling and planning, distribution planning, supply planning, inventory optimisation, and S&OP are among the services they provide.

About RELEX Solutions

RELEX Solutions maximises customer satisfaction and minimises operating costs in a market that is changing quickly, assisting retailers and consumer goods brands in driving profitable growth across all sales and distribution channels.

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