Aveiro-based martech company Primetag secures €3.5 million in funding co-led by Indico Capital Partners and Iberis Capital.
With a focus on influencer marketing analytics, Primetag aims to establish itself as a hub for connecting and expanding brands, agencies, agents, and influencers.
Its goal is to make influencer marketing more ROI-driven, easier to scale, and manage by giving users a real-time full-funnel picture of each campaign’s KPI.
Primetag’s CEO, Manuel Albuquerque, stated: “We have been fine-tuning our platform for some time and are now at a position where the core product can scaled globally. This round will enable that movement and continue adding more data analytics capacity to our global clients.”
Stephan Morais, Managing General Partner at Indico Capital Partners, commented: “The influencer marketing sector continues to experience rapid growth, fundamentally transforming brand advertising strategies.The demand for tailored and sophisticated data analytics increases as this industry evolves. Primetag’s software is at the forefront of this transformation, offering data-driven solutions in influencer marketing analytics, and we are proud to support the company in its path to becoming a global category leader.”
With the help of the funds, the company will be able to finalise testing an MVP for a new business line, speed its product pipeline, and increase market and sales capabilities—all of which are essential for expanding into new markets.
Primetag created a digital hub where influencers, agencies, brands, and agents can come together to expand their businesses internationally. Its goal is to make influencer marketing more ROI-driven, scalable, and manageable.