OLX Group Appoints Andrew Garrihy as Chief Marketing Officer

As CMO, Andrew will lead OLX's marketing strategy and help attract more users and business customers. He will also focus on using AI across the marketing team to improve campaigns and ensure customers better understand the value of OLX's online marketplaces.

Andrew Garrihy has many years of international marketing experience and has worked in more than 170 countries across different industries.

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He previously served as the Chief Marketing Officer of OLX Autos from 2022 to 2023. Before joining OLX's Executive Team, he also worked as a Senior Advisor to the company.

Before OLX, Andrew held senior leadership roles at Huawei, Qualcomm, Samsung, and Vodafone. In these positions, he led global marketing teams and helped strengthen and grow brands across Europe, the Middle East, Africa (EMEA), Asia, and Latin America.

Andrew is known for his strong marketing and technology skills. He also has hands-on experience building AI agents and digital products, and he will play an important role in bringing AI into OLX's daily marketing operations.

Christian Gisy, CEO at OLX commented: "One key focus for OLX's next phase of growth is continuing to harness AI to deliver even greater value for our customers' businesses and for our users. Andrew's vision for making AI central to the future of effective marketing, combined with his vast international experience makes him the ideal person to lead us through this next phase."

Andrew Garrihy, Chief Marketing Officer at OLX, added: "OLX is accelerating and it is a great time to return to the business. It has a clear vision, strong leadership, leading talent, and importantly, an unrivalled investment in AI across the classifieds industry. This is a genuinely innovative company at an exciting moment, and I'm looking forward to delivering on the opportunity and the ambition."

He continued, "AI will change marketing at the core, not the edges. The winners will pair deep marketing expertise with the skill to direct AI, rebuilding marketing around what it now makes possible rather than bolting it onto how we work today."

OLX is a global online marketplace that uses AI to help people and businesses buy, sell, and connect more easily. Every month, millions of users across Europe and South Africa use its platforms to buy and sell cars, find homes, search for jobs, and trade household items.

OLX Group is the classifieds business of Prosus, a global technology company. Through its trusted marketplace brands, OLX aims to make online buying and selling simpler, safer, and more convenient for people and businesses.