Germany-based moveXM Acquired Feeddex BV and 5-Star Specialist BV

Saturday 30, 2024 | By Startup Rise EU

Germany-based moveXM, one of Europe's leading Software as a Service (SaaS) companies for Customer Experience Management (CXM), announces the strategic acquisition of Feeddex BV and 5-Star Specialist BV.

Germany-based moveXM, one of Europe's leading Software as a Service (SaaS) companies for Customer Experience Management (CXM), announces the strategic acquisition of Feeddex BV and 5-Star Specialist BV.

These are two leading Dutch SaaS companies specializing in customer and employee feedback as well as customer review software.

The acquisitions, supported by the investment from Pride Capital Partners, mark an important milestone for moveXM on the way to a strong positioning in Europe. The aim is to meet the increasing demand for CXM solutions on the European market and to cover the entire CXM maturity spectrum.

moveXM, based in Frankfurt am Main, counts companies worldwide such as VW, BMW, Mewa and Provinzial among its customer base. Together with Feeddex BV and 5-Star Specialist BV, product innovations and growth on the European market are to be further expanded.

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Founded in 2001 , Feeddex Group , based in Haarlem and Dongen in the Netherlands, has carved a niche for itself in customer and employee experience, increasing satisfaction through feedback management. Their offering includes a multilingual SaaS application and serves a diverse national and international customer base.

Feeddex BV and its sister company 5-Star Specialist BV (formerly 5-sterrenspecialist ) bring an extensive portfolio of feedback and reputation management tools to moveXM. These are designed to holistically improve customer and employee experiences.

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The merger of the new group will significantly expand the three companies' product and service offerings, allowing them to cover a broader range of customer segments and needs, benefiting their shared growth ambitions.

Holger von Sehrer-Thoß , CEO at moveXM said, "We are very pleased to welcome Feeddex Group to the moveXM family. This acquisition is a strategic step forward in our mission to offer holistic CX management solutions , The combined strengths of our teams and technologies will enable us to provide more targeted solutions to a broader range of customers, driving growth and innovation in the CXM sector."

Through the merger, the new group will be able to realize the full potential of its software solutions and serve its customer base with expanded technological functions and comprehensive expertise.

moveXM's many years of experience, combined with Feeddex BV's in-depth knowledge of the local market, offers a holistic approach to CX management and an international network of customers and partners. Last but not least, the merger promotes cross-team collaboration and knowledge sharing across markets.

About moveXM

moveXM is one of the leading European software providers in the field of Customer Experience Management (CXM) with over 28 years of experience. The SaaS company was founded in 1995, is headquartered in Frankfurt am Main and employs around 70 people. moveXM enables companies to measure, analyze and improve their customer experiences along the entire customer journey

About Feeddex BV

Through efficient client feedback management, we assist businesses in increasing customer satisfaction and loyalty. They regularly gather client feedback following pertinent touchpoints. This can help you enhance customer connection and happiness by providing you with continuous, real-time insights into customer experiences and satisfaction.

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