[Funding alert] Finland-based Benjamin Capital Partners Secures $5.5Million in Seed Funding

Friday 29, 2024 | By Startup Rise EU

Benjamin Capital Partners, secures $5.5million in seed funding from Play Ventures & F4 Fund. Other prominent investors in the round include inventor, investor, and serial entrepreneur Anton Gauffin; tech CEO and 20-year payment veteran Shane Happach; and Ilkka Teppo, founder of Reworks.

Benjamin Capital Partners, secures $5.5million in seed funding from Play Ventures & F4 Fund. Other prominent investors in the round include inventor, investor, and serial entrepreneur Anton Gauffin; tech CEO and 20-year payment veteran Shane Happach; and Ilkka Teppo, founder of Reworks.

The raise will serve to aggressively fuel growth for the Benjamin Capital Partners cash rewards app, which has generated robust consumer demand and revenue growth since its launch in October 2023.

Since coming out of beta in October, the Benjamin app already has over 300,000 installs and 195,000 monthly active users (MAUs).

Many users are already earning over $100 per month; some are over $1,000 per month in earnings. Moreover, more than 50% of installs are staying as MAUs. Revenue growth has also been very strong, growing north of 40% month over month since October.

The injection of funds will go towards aggressive user acquisition and funding product development. The raise coincides with the imminent release of an enhanced version of the app as well as the hiring of Benjamin's first CEO. Lon Otremba, a media, marketing, and technology veteran, has joined the company.

Read also - London-based Oriole Networks Secures £10Million in Seed Funding

Most recently, Otremba was the CEO of pioneering native advertising tech platform, Bidtellect, whose growth he spearheaded through to acquisition last year by Simpli.fi. Otremba is a seasoned and versatile industry leader whose career hallmarks include successfully running AOL's Interactive Marketing Group; being the founding President of Mail.com (exit via IPO and eventual sale to AT&T); and being a founding executive at CNET Networks (exit via IPO).

The Benjamin app allows consumers to generate cash rewards - called Benjamin Money Moments - on a broad range of everyday activities including purchases, mobile gaming, and viewing ads.

This versatility allows Benjamin Capital Partners to up the ante to compete against other established players in the cashback arena. Bilt Rewards, which recently raised $200 million with a multi-billion dollar valuation, is focused on cash rewards for paying rent or one's mortgage. Another player, Upside, which previously generated a $165 mil. Series D round, is focused in generating cash back on consumer gas purchases for their cars.

Erno Tauriainen, Founder of Benjamin Capital Partners said, "Our vision is for Benjamin to be the facilitator of a comprehensive cash rewards lifestyle across the full range of commercial brands and entities with which consumers interact on a daily basis, who is a 15-year veteran of the cash rewards space, with two previous exits. The Benjamin wallet will be the initial catalyst for an entire ecosystem centered on 'Benjamin Money Moments', or 'MoMo's' for short, for consumers as they go throughout the course of their days. They can use the app in the morning at their local Starbucks and get 2% cash back. And then when they are commuting on the train to their jobs, playing their favorite mobile games, they can earn money there too. This MoMo-based ecosystem represents a whole new paradigm."

Gaming has emerged as Benjamin Capital Partners most robust area of growth since launch. Play and F4 are both leaders in gaming investment. Along with gaming, Tauriainen and Otremba, are focused on two other key pillars of opportunity for the newly enhanced Benjamin product.

The first one is daily cashback earnings, which again generates rewards for consumers on all of their daily purchases from groceries to Netflix. In this age dominated by social media, the Benjamin Capital Partners team is also prioritizing the "Social Money" features on the app. This would include the ability to earn money for creating social posts.

Harri Manninen, Founding Partner at Play Ventures said, "Play Ventures is very excited to lead the seed round of Benjamin as they continue to build category-defining consumer reward products. With nearly half of the US population playing mobile games, and consumer credit card rewards reaching new heights every year, we believe that the intersection of consumer rewards and mobile games is a major emerging opportunity. We are excited to put our expertise in scaling gaming companies to work with the Benjamin team to help them seize the opportunity to redefine lifestyle products in the category".

Joakim Achren, General Partner, F4 Fund said, "We at F4 Fund are thrilled to be investors and backers of Benjamin. The brilliance of their cashback app lies in its simplicity, effectiveness, and unique reach into gaming, which opens up new avenues for monetization and distribution of games, The team at Benjamin has impressed us with their knowledge in this space and their skills in delivering an unparalleled solution."

About Benjamin Capital Partners

Benjamin Capital Partners is the holding company for the Benjamin App, a new cash-rewards platform for consumers, merchants and gamers to earn cash, called Benjamin Money Moments, by completing daily tasks, playing casual games, viewing content and ads, and making everyday card purchases with cash back.

Founded by industry pioneer Erno Tauriainen, and led by digital industry veteran Lon Otremba, Benjamin will disrupt a number of massive industries, including cashback, gaming, and digital advertising.

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