JUST funding news – Retailtech Startup JUST has Secured €8 Million in Seed Funding

Founded in 2022, it offers a plug-and-play checkout solution that combines fast checkout with marketing features, helping merchants boost revenue by 10-15% on average.

While most merchants focus on top-of-funnel marketing, it targets the checkout stage, creating a more connected e-commerce experience known as "Commerce 3.0." This approach enables shopping across platforms like social media, WhatsApp, and in-store, achieving performance levels four times higher than “Buy Now, Pay Later” services.

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Jérémy Pinto, co-CEO and co-founder, we’re at a turning point in e-commerce said, "More than 20 years ago, PayPal revolutionised the market by securing online payments. JUST is here to serve the new generation of consumers entering the market in the coming decades. This generation expects seamless, connected, and engaging shopping experiences across all channels — whether online, in-store, on social media, or through messaging apps.”

It is excited to announce its entry into the UK market, Europe’s largest for e-commerce. To succeed, the startup plans to keep its technology cutting-edge by investing in research and development and hiring top talent.

Andre de Haes, co-founder at Backed, shared: "JUST are delivering some of the strongest conversion and share of wallet metrics we have seen in the space. Jérémy and Benjamin have an unbelievable energy and customer centricity that sets them apart in our eyes."

With this funding, JUST plans to solidify its lead in the French market and expand across Europe.

About JUST

JUST simplifies the shopping experience by making it fast, smart, and social. Their easy-to-use checkout combines quick processing with marketing features, helping merchants boost revenue and profits by 10-15% on average.