Italian TravelTech Startup Smartness Raises €47M Funding In Series B Round

The round includes primary and secondary equity along with debt financing and was led by United Ventures and CDP Venture Capital, with participation from existing investor Partech.

Founded in 2020, Smartness began with its dynamic pricing product Smartpricing and has since expanded into CRM, payments, property management systems, guest communication, and AI-driven operations.

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The company now serves over 5,000 customers across 41 countries and reports strong organic growth.

Following this round, Smartness plans to accelerate expansion and acquisitions, aiming to triple revenue and build an “agentic” AI system for the hospitality industry that automates core operational tasks for hotels and vacation rentals.

“We see an opportunity to become one of the leading global players in our segment and the first AI technology provider for hotels and non-hotel accommodations. A structural shift is underway: from providing software to generating tangible results. We started moving in this direction back in 2020, taking direct responsibility for our customers’ performance. Today, the numbers are validating that decision,” says Luca Rodella, CEO and co-founder of Smartness.

About Smartness

Smartness is transforming the lodging industry with AI-powered automation. Founded in 2020 the company helps hotels and property managers reduce dependence on OTAs and manual operations while maximizing revenue through intelligent systems. Its vision is to create fully independent hospitality businesses empowered by automation, efficiency and scalable growth.