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IdentifAI funding news – Milan-based IdentifAI Secures €2.2 Million in Seed Funding

Sep 2, 2024 | By Startup Rise EU

IdentifAI funding news  - Milan-based IdentifAI Secures €2.2 Million in Seed Funding

IdentifAI, a Milan-based startup specializing in developing and training (de)generative models for identifying content potentially generated by artificial intelligence, secures €2.2 million in seed funding.

SUMMARY

  • IdentifAI, a Milan-based startup specializing in developing and training (de)generative models for identifying content potentially generated by artificial intelligence, secures €2.2 million in seed funding.
  • At identifAI, they genuinely think that every individual has the right to determine whether the content they are viewing is the result of human creation or an artificial system.

United Ventures, a venture capital firm that specializes in funding technology entrepreneurs, led the investment. Umberto Paolucci of UP Invest, Edoardo Alessandri of Wellness Holding, and Matteo Fago, co-founder of Venere.com (now Expedia), are also involved in the round as business angels.

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This contribution demonstrates a shared dedication to creating tools that discourage the use of deepfakes for malevolent purposes and advance an open, safe, and secure information ecosystem.

The goal of IdentifAI is to provide every person—citizen, customer, decision-maker in politics or business—the capacity to discern between content produced by artificial intelligence and content that is the result of human ingenuity. By doing this, the corporation hopes to guarantee that, because of equally effective technologies capable of minimizing these dangers, emerging technologies serve the common good and do not turn into instruments of destabilization.

Marco Ramilli, founder of IdentifAI said, “The technological advancements in generative AI will blur the lines between the physical and digital worlds, making them indistinguishable to the human eye. I believe it is our right to be informed, at all times, about what we use to nourish our minds, which in turn shapes our opinions, This funding will allow us to make further strides in refining our degenerative models, capable of distinguishing between natural and artificial content, often produced by adversarial AI.”

Massimiliano Magrini, managing partner & co-founder of United Ventures said, “The investment in IdentifAI aligns with our investment thesis, which focuses on selecting initiatives capable of providing innovative solutions to complex problems, such as mitigating the collateral and potentially negative impacts associated with the advancement of artificial intelligence, Distinguishing whether content was created by a human or not is becoming increasingly crucial, and IdentifAI is well-positioned to capitalize on the emerging opportunities in this sector. Marco Ramilli, a second-time entrepreneur, brings a solid track record, technological expertise, and strategic vision, making IdentifAI poised to play a leading role in the deepfake detection industry.”

About identifAI

At identifAI, they genuinely think that every individual has the right to determine whether the content they are viewing is the result of human creation or an artificial system. Because of this, they have decided to create a sophisticated model of artificial intelligence specifically designed to determine whether the writer is a person or an artificial creature.

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