Gutology Raises €2M to Scale Microbiome-Friendly Toothpaste Brand

The funding comes from the Midlands Engine Investment Fund II, managed by Mercia Ventures, with participation from Active Partners and existing angel investors.

Ollie, founder of Gutology, says: “For decades toothpaste has been designed to sterilise the mouth and kill bacteria, but we now know the important role that microorganisms play. This funding enables us to accelerate innovation in oral care while building products that deliver performance and integrate seamlessly into daily routines.”

Gutology’s funding round places the oral-care startup within a broader wave of microbiome-focused investments tracked by EU-Startups in 2025, spanning both consumer health and clinical applications.

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In the UK BoobyBiome raised €2.8 million to scale infant health solutions based on breast-milk microbiome research, while Belgium-based MRM Health secured a €55 million Series B to advance microbiome-derived therapies targeting inflammatory and immune-related diseases.

Together these rounds represent around €58 million in disclosed funding flowing into the microbiome and adjacent health sectors underscoring sustained investor interest across both consumer products and advanced therapeutics. Within this landscape Gutology’s raise reflects a UK based investment focused specifically on oral care and gut health.

Rafael Joseph of Mercia Ventures adds: “Consumers are increasingly aware of the link between the gut microbiome and overall health and are actively seeking credible alternative products. Gutology has emerged as a thought leader in this space building a strong brand that is rapidly gaining traction.

“We were particularly attracted to the authenticity of their story and the strength of their engaged social media and podcast audience. This funding will help the company accelerate its international expansion and further establish itself as a leader in its category.”

Gutology was founded by Ollie Gallant, a former breakfast host on Touch FM and Capital Radio, who became interested in the role of beneficial bacteria in health following years of digestive issues. In 2019, he launched the Gutology Podcast with nutritional practitioner Julia Davies, and in 2024 introduced the company’s first product.

Oral Biome+ toothpaste is formulated with hydroxyapatite (HAP) a naturally occurring mineral in tooth enamel and Truebiotic parabiotics. It is designed to support rather than disrupt the oral and gut microbiome maintaining the delicate balance of beneficial organisms.

Anna Sweetman of Active Partners, adds: “We believe Gutology is well-positioned to lead the shift towards personal care products designed to better align with the microbiome, from what we use on our bodies to what we bring into our homes, and we’re excited to support the company as it enters its next phase of growth.”