Top 10 Fitness Startups in Europe

Fitness startups globally have gained significant importance due to their role in addressing the dynamic health and well-being requirements of individuals in contemporary society. These startup organisations bring innovation and novel approaches to the fitness sector, which can be necessary for numerous reasons. First, they offer accessibility by offering a wide range of fitness solutions, often through technology and digital platforms, making it available for people to get involved in physical activities.

This is the most important in a world where sedentary lifestyles are on the peak. Fitness startups denote competitiveness, inspiring established fitness companies to transform and bring newness to their services to match with the ongoing trend. To stay fit is a new lifestyle trend that requires guidance, practice,  and patience. Fitness startups with their strategic services try to fulfil these requirements in a satisfactory manner.

European fitness startups have been executing remarkably in recent times. Many of these startups exploit technology, such as mobile apps, wearables, and virtual coaching, to improve user experience and involvement. Their adaptability to trends and consumer tastes and preferences has played a part in their achievement.

The European fitness startup ecosystem is reaping advantages from the local area's distinctive and diverse environment, enabling them to explore distinguished fitness concepts and expand worldwide. The COVID-19 pandemic hastened the embracing of digital fitness services, profiting these startups as people pursued substitutes for conventional fitness centres and gyms.

Fitness startups in Europe are taking major steps and achieving legendary milestones. These startups often prioritise overall health, including elements like mental health and nutritional value alongside physical fitness. This specific focus matches with the World Health Organization's definition of health and has the ability to positively impact the global people. European fitness startups focus on partnering and collaborating with global players, sharing their expertise, approaches and innovations that can be accepted on a global scale.

Their emphasis on sustainability and eco-responsiveness in fitness equipment and practices perfectly goes with the broader global urgency toward eco-responsiveness. European fitness startups play a critical role in fostering better health and wellness, serving as a source of encouragement to stay fit mentally, physically and internally and prioritising innovation for the global health and fitness industry. It also improves people's lives. Unveiling the best fitness startups in Europe.

Best Fitness Startups in Europe

Here is the list of the Top Fitness Startups in Europe

Edflex

In the city of Paris, a promising European fitness startup Edflex came into existence in 2016. This prominent entity was brought to life by Clement, Raphael, Remi and Philippe. This European organisation consists of 51 to 100 skilled personnel. It provides personalized services through a combination of B2B partnerships, SaaS solutions and also operates as a marketplace. This is an upskilling platform especially designed for companies.

It provides fitness training digitally while simplifying skill development while being integrated with an organization's existing tools. It has a unique flexibility that saves time and offers centralized access to all content. It has bagged many awards for its remarkable services. This organisation mostly focus the professional for their overall development.

Helloself

Helloself, a European fitness startup, whose inception occurred in the vibrant European startup ecosystem in 2018. It was founded by Charles Wells. This European startup organisation offers services through a set of B2B collaboration, B2C dealings and directly in the marketplace. This startup is well-known for its therapy and coaching to emerging fitness concepts. This startup focuses on one's mental, physical, psychological and overall well-being.

It provides personalized self sessions and improves self activities that ultimately leads to entire well-being and fitness at its best. It helps individuals to maintain, measure and improve their overall fitness by hiring coaches and personalised professionals as mentors. This organisation's vision is to make the world fit by keeping their mental wellness as a priority. This platform helps mitigate problems like stress, anxiety, depression, obsessive compulsive disorder, trauma etc.

Multiverse

Multiverse is a European fitness startup, originated in the heart of the UK, London. It was founded by Euan Blair. It mostly provides services through the use of B2B partnerships, B2C interactions and marketplace presence. This organisation consists of a workforce ranging from 110 to 250. Multiverse has introduced new principles of benefits in order to make a better workplace as its primary objective is to create a supportive and inclusive work culture.

The fitness concept is an enhanced addition to this platform under which the organization provides fitness facilities to promote mental, physical and financial fitness of individuals by collaborating with Gympass. It includes access to various wellness applications, live fitness sessions and personalised online training sessions for individuals working in the organization.

Quell

European fitness startup Quell originated in London, UK in 2020 with the objective to directly deal with the customers. This entity is co-founded by Cameron Brookhouse, Lorenzo Spreafico, and Martin Tweedie. With a qualitative and small group of skilled people this European organisation strives to inject fitness into people's lives. This startup has changed the way people see fitness by combining it with fitness game developers.

This platform is associated with sectors like healthtech, Sportstech, manufacturing and gaming. It is developed by professional athletes and it provides tailored services. It offers detailed oriented fitness services which includes customizable athlete grade resistance, lighting first motion recognition, live heart rate monitor with calorie tracking, powerful future generation haptics, weight loss guidance and guide to cardio fitness etc.

Magic

Magic was founded by Julian Herbstein and Ruy Drever in 2021 in London, the vibrant startup ecosystem. This organisation consists of 1 to 10 members and typically provides services through directly interacting with Customers using a B2C model. This platform is designed as an AI powered home gym. It also provides personalised training using artificial intelligence that helps users to stay fit. It is meant for different age groups and people from different backgrounds. It also provides gym equipment. It assists individuals in their fitness journey while training them and tracking their progress. It has mandated two things, a computer vision camera and a mirror surface to practically see and train a person.

Hack The Box

Hack The Box was first instituted in Athens, Greece in 2017. It was co-founded by Haris Pylarinos, Aris Zikopoulos and James Hooker. This European startup organisation uses B2B partnerships and SaaS solutions to provide services. This is a gamified cybersecurity training platform that focuses on fitness. This is backed by renowned investors like the Carlyle Group. This unit is a combination of 101 to 250 skilled personnel who contribute towards achieving the organisation's goal in an efficient manner.

By offering detailed contents it helps students to put theories into practice in a practical way. It has developed different ways of interacting with students and businesses. It provides assistance to students and businesses including lab exercises, fitness training along with cybersecurity training.

Upstream Health

Upstream health, a European startup company which originated in Leeds, UK in 2018. This organisation was founded by Darren Crombie to participate in the advancement of sectors like healthcare and fitness. This European organisation is trusted by noteworthy investors like Dragoneer Group and Coatue. With a tiny workforce this organisation is tremendously contributing to the hospitals and care facilities on a regular basis.

It typically delivers services through B2B partnerships and SaaS solutions. This particular startup is dedicated to transforming health care and social care by introducing new approaches and concepts to fitness using technology. Its objective is to empower healthcare teams with advanced solutions to transition towards preventive care. It prioritises fitness to transform our health and social system into a better era.

FitXR

In the famous city of London, in 2016, the inception of FitXR occurred. Its visionary Founders, Sam Cole and Sameer Baroova embarked on a journey of innovation to create this entity. This European organisation provides services using B2C and SaaS models. It consists of a workforce ranging from 51 to 100 members.

Its objective is to create a movement for a movement. It has developed a platform to facilitate reality changing fitness using virtual reality and augmented reality. It is previously recognized for its outstanding features and functionalities. FitXR is changing the way to fitness. Through FitXR the fitness journey is more enjoyable, more experience oriented and more interesting.

SkillUp

SkillUp is a European startup that was founded by Hugues Peuchot in 2016. This organisation was first instituted in Paris, France. This startup company provides tailored services through a set of B2B partnerships, SaaS solutions and also operates as a marketplace. It has a workforce consisting of 11 to 50 members.

This platform easily connects companies with the best training providers in the industry to promote fitness, education and overall well-being. This platform is associated with the HR industry. It also prioritizes the entire well-being of the manpower. It also offers fitness trainings to strengthen the fitness journey of employees and to contribute to their overall wellness.

Natural Cycles

Natural Cycles is a promising European fitness startup in Stockholm, Sweden which came into existence in 2018. This European organisation has decided to provide SaaS solutions to bring revolution in the field of physical health and wellness. This entity consists of a group of 51 to 100 professionals from across different backgrounds and domains. It was founded by Dr. Elina Burglund and Dr. Raoul Scherwitzl.

This platform is specifically designed for women and has also an application to determine the fertility status of women which is a very crucial fact about women's physical health. It records health related data in detailed format. It emphasises on the physical fitness of women and encourages them to take necessary steps and actions to correct the deviations. Startups like this in Europe are broadly contributing to international health and well-being by leading new prospects to wellness and a fit life.

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Frequently asked questions (FAQs)

Which are Top 10 Fitness Startups in Europe ?

Edflex, Helloself, Multiverse, Quell, Magic, Hack The Box, Upstream Health, FitXR, SkillUp, Natural Cycles these are Top 10 Fitness Startups in Europe.

When was Quell founded and by Whom ?

In 2020, Quell was founded by Co-founded by Cameron Brookhouse, Lorenzo Spreafico, and Martin Tweedie.