Easol Raises $30Mn Series A Extension to Expand Its AI Platform for Experience Businesses

The company has also secured a $10 million debt facility from Viola Credit. With this latest funding, Easol has raised a total of $60 million to date.

Eve Szlendak Head of Sales, State of Play Hospitality UK said "I used to spend up to three days building reports to capture every possible scenario. Now, the dashboards give me the information I need instantly."

"We built Easol to give experience businesses control over their entire business and bring their technology in-house. AI is now allowing us to do so much more, with rising costs and tighter margins we can now support experience creators in scaling their business growing revenue in ways we couldn't have imagined when we first launched the platform in 2021 said Ben Simpson, Co-Founder and CEO of Easol. "We believe the experience businesses that adopt AI will have a competitive advantage that will be transformative. They'll be able to look after every guest like never before, grow bookings with specialist agents working as an extension of their team using their live data to operate, analyse, provide insights and take action across and keep watch over their whole business, while their teams focus on their customer relationships and delivering world class experiences."

Easol was launched in 2021 by festival founders Ben and Lisa Simpson. The company has grown into a platform that helps experience-based businesses manage and sell their offerings online.

Easol works with businesses across different sectors, including festivals, wellness retreats, sports, adventure activities and location-based entertainment venues. The company has offices in London, New York and Los Angeles.

So far in 2026, Easol has supported bookings for 2.8 million guests across more than 135 countries. The company has also used its funding to develop and launch Teammates, an AI-powered agentic tool designed to help experience-based businesses manage their operations.

Easol is growing as demand for real-world experiences continues to rise. However, businesses in the sector are also facing higher costs and tighter profit margins. According to Live Nation’s Return To Real survey, 93% of fans prefer real experiences to digital ones, while 80% would rather spend money on experiences than physical products.

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