
Leipzig-based startup Birdsview, the company behind Avys, an AI-powered email marketing agent for online stores, has raised €2.5 million in Seed funding.
The funding round was led by Fortino Ventures and Newion. The company was previously backed by TGFS during its pre-Seed funding round.
“Avys isn’t a better tool – it’s the worker. We started Birdsview after running a CRM agency ourselves, the exact business model Avys is built to make obsolete. We lived inside this problem for years, and now we’re ending it. The future of CRM isn’t better tooling for humans to work faster – it’s an agent that does the work,” said Ozan Brochwitz-Tuerker, co-founder, Birdsview.
“Birdsview’s agentic solution empowers retailers with a revenue generator on auto-pilot – making legacy SaaS and agency services redundant. I am excited to be partnering with Ozan and Tim as they disrupt the $56Bn retention SaaS and services market,” said Wouter Goossens, Partner, Fortino Ventures.
Founded in 2023 by Tim Kuesters and Ozan Brochwitz-Tuerker,Birdsview has developed Avys, an AI-powered system that automates email marketing for e-commerce businesses. It helps online stores manage customer communication from start to finish.
According to the company, Avys can do the work that usually requires both CRM software and a marketing agency, making email marketing faster and more efficient.
According to the company, online retailers rely on repeat customers to grow their business. Email remains one of the most effective ways to bring customers back and encourage them to make another purchase.
The company also says that customer acquisition costs have increased by 222% over the past eight years, but most retailers are still using outdated customer retention software that depends heavily on manual work.
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