Copenhagen-based Artelize secures €1 million in pre-seed funding. The investment round will help Artelize move forward in its mission to assist artists and arts organisations that are still having difficulty becoming more visible and attracting a diverse and fresh audience to their performances and events.
Bjørn Bruun, an active angel investor and the founder of the Danish fashion company Bruuns Bazaar, spearheaded the €1 million financing round. A variety of investors have backed Bruun, including Human Act Development’s Peter Jakobsen, an early-stage venture capitalist. Other angel investors were present as well.
As part of the round, Artelize also got a financing facility from the Danish Export and Investment Fund and a government grant from the Danish Innobooster Programme. The funding comes after a €350k first round led by Marc Tarpenning and Martin Eberhard, the founders of Tesla.
Sune Hjerrild, Founder & CEO, Artelize, said: “Our investors clearly recognise the importance of our mission to transform the way artists and producers connect with existing and new fans. It’s increasingly important for artists to have a strong online presence in order for them to be able to promote themselves and their concerts. But the problem is that the lives of artists can be highly focused on rehearsal time which often requires 100% of their concentration. With the mobile-friendly features of Career Booster, it’s really easy for artists to prepare and publish posts during a free moment in the rehearsal room.”
The new technology, which was just released in 2024, expands on the heritage of Artelize by providing a mobile-friendly software that combines an AI text generator with pertinent data from the database.
This makes it possible for producers and musicians to instantly post content on social media platforms like X, Facebook, Instagram, LinkedIn, and others to advertise upcoming events.
Angel investor Bjørn Bruun and VC investor Peter Jacobsen, commented: “Our investment in Artelize is driven by our confidence in their advanced technical capabilities and the rich artistic experience of their founders. These elements are key to Artelize’s mission to redefine the Performing Arts sector, particularly through their innovative tools for career development and audience engagement. We believe that Artelize’s unique blend of technology and artistic insight will greatly expand global access for both artists and organizers, ushering in a new era of connectivity and creativity in the global artistic community.”
Artists can consistently and professionally portray themselves as active, successful musicians by using the Artelize Career Booster. This allows individuals to “career hack,” gradually advancing their careers to escape the “rehearsal room trap,” with the least amount of work.
By appealing to concertgoers’ growing agnosticism and experimentalism, Artelize expands her audience. by offering a unified perspective of every performance of jazz, ballet, dance, opera, spoken word, and classical music.
Artelize, Founders Sune Hjerrild, Paola Cacciatori, Peter Somogyi, and Jan Pilgaard Carlsen were a collection of techies, serial entrepreneurs, and former artists who founded Artelize in 2022. Artelize employs artificial intelligence (AI) to gather data automatically regarding opera and classical music, ballet and dance, musicals, spoken word theatre, and jazz concerts and events.