[Funding alert] Lisbon-based Sports and Events Company Full Venue Secures €2 Million in Seed Funding

The round was led by GED Ventures Portugal, with the participation of two Business Angels, José Pinto and Pedro Aguiar. Among the shareholders are also Tiago Monteiro (former F1 driver), Bernardo Rocha Novo (CEO SC Fitness), and Fernando Reani (MD Under Armour AUS&NZ).

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Full Venue excels in Sports & Events, with untapped potential for audience monetization. The simplicity of their product, designed to generate audiences for conversion purposes and seamlessly integrate with major marketing communication channels, positions them as a game changer.

Full Venue's CEO, Tiago Costa Rocha, emphasized the company's commitment to innovation and growth, saying, "Our successful Seed Round marks a significant milestone for Full Venue. We are thrilled to have the support of strategic investors and partners who share our vision for reshaping the Sports & Events technology landscape. With our unique approach, integrating AI for audience generation and a focus on simplicity, we are aiming to revolutionize how companies monetize their audiences."

The Portuguese startup has already helped several football federations to increase their e-commerce sales. The Royal Belgian Football Association has sold out several matches from Men’s, Women’s, and Youth National teams since the beginning of the partnership.

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Full Venue is expanding its footprint within UEFA FA's, music festivals, Live shows, football leagues, and clubs. In the upcoming months, the company plans to close new partnership with Football Associations, increase its presence in music festivals worldwide, and finalize global deals with professional sports leagues and clubs, as well as forge partnerships in retail, hospitality and health.

About FULL VENUE

Full Venue is a pioneering Sports & Events technology company that leverages AI to transform the way companies monetize their audiences. With a focus on simplicity and seamless integration with major marketing channels, Full Venue is poised to revolutionize audience generation for conversion purposes.

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