Wyrld funding news – Hamburg-based Wyrld Raises €1 Million in Pre-Seed Funding

The investors include e-commerce experts Jochen Krisch and Sven Rittau, Kevin Tewe, founder of ALL IN – Artist Management GmbH, and Matthias Schrader, founder of SinnerSchrader. Their support provides both funding and valuable industry connections.

The company is tackling the issue of bridging the gap between influencer marketing and online retail. As Sascha Lobo, author and SPIEGEL columnist, put it: “E-commerce in Germany still looks like it did 20 years ago. The entertainment factor of Amazon, Zalando, or Otto is somewhere between a train station waiting room and an Excel spreadsheet.”

Jakob Neise has a lot of experience in social media advertising. He co-founded PlayTheHype, an agency that worked with big brands like Adidas, L’Oréal, funny-frisch, and Sparkasse to run influencer campaigns. Paul Scherz, co-founder of Wyrld, previously started Be A Creator, an influencer management agency that works with over 50 top influencers, reaching more than 200 million followers.

It is set to launch this year and is currently being tested by influencers and brands. The platform targets Gen Z and Gen Alpha, who are becoming less interested in traditional online shopping.

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It aims to offer an immersive shopping experience where creators and brands can easily promote and sell products, while Wyrld takes care of logistics and customer support.

With the new funding, Wyrld is getting ready for a full launch, building a network of influencers, improving its supply chain, and making the platform better for users. They also plan to expand their team as they grow.

It is already planning its next funding round around the time of the platform’s official launch. With strong investors and a clear plan, Wyrld is ready to change the way younger generations shop online.

About Wyrld

Founded in 2024 by Jakob Neise and Paul Scherz, Wyrld combines traditional e-commerce with the creator economy to create a seamless shopping experience.