Vusion to Acquire In-Store Media to Expand AI-Powered In-Store Retail Media Solutions

ISM is known for helping retailers create, manage, and earn revenue from in-store advertising networks.

The acquisition is an important step in Vusion's plan to transform physical stores into digital media and customer engagement hubs.

Over the past five years, retail media has become a major source of profit for retailers, mainly through online shopping platforms.

However, most customers still visit physical stores to shop and make buying decisions. This gives retailers and brands a great opportunity to connect with shoppers at the right moment.

As retailers look for new ways to increase revenue, strengthen partnerships with brands, and improve the shopping experience, in-store retail media is expected to become one of the fastest-growing areas of the retail industry.

"The next big digital media is the physical store" said Thierry Gadou, Chairman and CEO of Vusion. "Retail media has already transformed the economics of online commerce. The next frontier is in stores, where most shopper traffic remains and decisions of purchase are made. By combining Vusion's connected store platform with In-Store Media's track record, execution capabilities, and relationships with retailers and brands, we are helping retailers turn store traffic into measurable media value, new revenue streams, and more engaging shopper experiences in stores."

"In-Store Media has developed itself by helping retailers and brands activate the full potential of physical stores" said Fernando de Vicente, CEO of In-Store Media. "Joining Vusion would allow us to accelerate this mission with the technology, scale, and global footprint required to digitize in-store retail media at a new level. Together, our companies will support retailers in generating additional value from their foot traffic while creating better, more relevant experiences for shoppers."

Read Also- Moa Technology Lands €25.9 Mn Series C to Protect Crops from Herbicide-Resistant Weeds