Voxelo Raises €346K In Pre-Seed First Close For Video-To-3D Product Content Platform

The company is supported by Andy Gray, former eBay Director and co-founder of NFT marketplace KnownOrigin, who joins founders Vladimir Mulhem (CEO), Ben McKay (COO), and Roman Bromidge (CTO) to guide Voxelo through its next growth phase.

“All of this starts from capturing a 3D digital twin with a short video,” said Vladimir Mulhem, CEO of Voxelo. “Our belief is simple: better product content builds buyer confidence and buyer confidence drives conversion in e-commerce.”

Voxelo’s pre-Seed first close reflects broader European funding trends in AI- and 3D-driven digital commerce and content technologies in 2025.

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Earlier in the year, Italy’s Covision Media raised €5 million to scale AI-powered 3D model production for enterprise product catalogues, while London-based SpAItial secured €11.4 million to develop AI systems for complex 3D environments across digital twins, gaming and simulation.

Other early-stage deals included Prague-based DeepScout (€600K) for AI-driven e-commerce pricing and assortment optimisation, and Vienna-based Minimist (€350K) for machine-learning workflows for second-hand sellers.

Within this €17.7 million funding landscape, Voxelo represents a focused investment in 3D and AI-enabled product content for e-commerce teams.

Co-founder and COO, Ben McKay added: “We’ve built Voxelo in lockstep with our end-users, and what’s clear is that product content creation remains too hard, too costly and too creatively limited when budgets are tight – which they almost always are. When ecommerce and content teams lean on AI tools today, they often encounter hallucinations and content constrained to 2D. Our approach is different.”

Founded in 2025, Voxelo helps retailers and brands create high-quality 3D, AR, product imagery, and lifestyle content from a single uploaded video.

The founding team combines over 50 years of experience in e-commerce, AI, and creative tech: Vladimir Mulhem (CEO), ex-founder of Creative Content Works; Ben McKay (COO), former WPP agency and product leader; and Roman Bromidge (CTO), co-founder of 3D AI startup Kaedim.

At its core is UG3D (User Generated 3D), Voxelo’s proprietary technology that transforms a product video into a production-ready digital twin in roughly two hours.

Roman Bromidge, co-founder and CTO says: “Advanced 3D shouldn’t feel intimidating. We’ve focused on making the experience simple, consistent and reliable, so teams can focus on merchandising and storytelling rather than production complexity.”

With traditional content production pipelines being costly, fragmented, and slow, Voxelo offers a single, intuitive, and affordable platform that allows non-technical e-commerce teams to scale content creation across multiple formats.

The startup is already working with early customers, including Cosatto and British Attire, and has received support from Innovate UK, Turing Innovation Catalyst, Exchange Accelerator, and Venture Forward.

“Voxelo makes it easy to capture a digital twin, removing the friction from diverse product content creation,” Ben continued. “With a richer understanding of the product, Voxelo can create new 3D, AR and AI-powered product experiences that build buyer confidence and drive conversion.”

To celebrate the launch of version 2.0, Voxelo is offering 10,000 free credits enough for 10 3D digital twins and AR experiences and invites users to join its AI beta programme.

Andy Gray, Advisor and Investor shares: “Product experience in e-commerce is ripe for disruption. Consumers deserve more than a carousel of flat images. When I first interacted with Voxelo’s user-generated 3D models it was a lightbulb moment and I think we’re just at the beginning of what this technology can unlock.”

About Voxelo

Voxelo.ai empowers online sellers to create lifelike, interactive 3D product models in minutes using any camera. By converting 2D videos and images into immersive 3D, AR, and virtual try-on experiences, Voxelo.ai helps brands boost engagement, increase conversions and reduce returns through better product visualization.